I worked / work for (clients, brands):
Volvo, Ikea.
The person I admire is / my guru is:
Spike Jones.
What inspires me in my work and life:
People with vision.
Campaign of 2011, which had the greatest impression on me and 'conquered’ the world of marketing communications?
I was really impressed by the one for Chrysler, with Eminem. I hope to see more campaigns done in this spirit, with such verve and creativity this year.
Key trends in advertising and marketing communication for 2012:
Television still keeps the importance, in spite of the digital revolution.
How I see the world in 5 years (social, media, advertising):
Very much as it is today.
This will be my (which) visit in Poland:
It’s gonna be my first visit, so the premiere!
For me Poland is:
Big, positive surprise – modern and dynamic country. Changes are amazing, everything is happening so fast.
During the conference I will talk about:
„Big Idea – the F&B way” – things that inspire me and trends that we should keep an eye on. I will also talk a little bit about the ‘strange’ company as we are – why it works here and how we work, what we think about our times.
My advice to advertisers / advertising & media agencies / media:
I think there is one general advice for all of them/us: to realize, that we need so much energy and force to be able to do many things at the same time. The capability of doing things parallely, intelligence and common sense are crucial.
