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Quote of the dayvalues and loyalty

If people believe they share values with a company, they will stay loyal to the brand.

Howard SchultzAmerican entrepreneur and former Starbucks CEOAttributedView profile: Starbucks

Principle of the day

Hypothesis testing

Every important marketing claim should have a hypothesis, metric, comparison group and decision rule before a test starts.

Source: A/B Testing

Quote of the dayconsistency in content marketing

If you put out great content, you will be found. Stick with it.

Gary VaynerchukAmerican entrepreneur, author, and digital content creatorSource: Gary Vaynerchuk Puts the Social in Social Media

Quote of the dayuncontested market space

It is about creating and capturing uncontested market space, thereby making the competition irrelevant.

Renée MauborgneAmerican INSEAD strategy professor and co-creator of the blue ocean conceptSource: What Is Blue Ocean Strategy?

Principle of the day

Amdahl’s law

The speedup of a whole system is limited by the part that cannot be parallelized; find bottlenecks instead of optimizing everything at once.

Gene AmdahlAmerican computer architect and computer scientistSource: Amdahl’s law