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Principle of the day

Differentiation

Advantage comes from delivering value differently or at lower cost than competitors; difference without value is not enough.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

Quote of the daydetermination

Every obstacle yields to stern resolve.

Leonardo da VinciItalian painter, inventor and scholarAttributed

Quote of the dayauthenticity in online communication

People recognize each other as such from the sound of this voice.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Value before promotion

Provide useful information or solve a problem before asking for attention, data or a purchase.

Source: What is Content Marketing?

Quote of the daybusiness

A business that makes nothing but money is a poor business.

Henry FordFounder of Ford Motor CompanyAttributedView profile: Ford