{"id":99947,"date":"2004-10-13T00:14:04","date_gmt":"2004-10-12T22:14:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mastecook-nadaje-ton\/"},"modified":"2004-10-13T00:14:04","modified_gmt":"2004-10-12T22:14:04","slug":"mastecook-nadaje-ton","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mastecook-nadaje-ton.html","title":{"rendered":"Mastecook nadaje Ton"},"content":{"rendered":"<p>Pomys\u0142 kreatywny pokazuje pe\u0142n\u0105 lini\u0119 produkt\u00f3w Mastercook na tle oryginalnej, wyrazistej kompozycji muzycznej, kt\u00f3ra wykorzystuje d\u017awi\u0119ki charakterystyczne dla pracy urz\u0105dze\u0144 domowych. Reklama podkre\u015bla wysok\u0105 jako\u015b\u0107 i nowoczesno\u015b\u0107 sprz\u0119tu oraz precyzj\u0119 i  harmoni\u0119 jego dzia\u0142ania. <\/p>\n<p>Kampania telewizyjna rozpoczyna si\u0119 w po\u0142owie pa\u017adziernika 2004 i b\u0119dzie emitowana w TVP1, TVP2, Polsat, TVN, TV4, TVN siedem,TVP3, TELE5, TVN24, Discovery, Animal Planet, Canal+, TVN Turbo. Za planowanie i zakup medi\u00f3w odpowiada Media Planning Group.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Mastecook nadaje Ton&#8221; Wrozamet rozpoczyna now\u0105 kampani\u0119 reklamow\u0105 marki Mastercook przygotowan\u0105 przez agencj\u0119 Euro RSCG Warsaw. G\u0142\u00f3wnym celem  kampanii jest zwi\u0119kszenie \u015bwiadomo\u015bci marki Mastercook oraz zbudowanie jej nowoczesnego wizerunku.","protected":false},"author":1,"featured_media":99948,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99947","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99947"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99948"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}