{"id":99904,"date":"2004-10-13T23:38:58","date_gmt":"2004-10-13T21:38:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-rscg-dla-cyfry-2\/"},"modified":"2004-10-13T23:38:58","modified_gmt":"2004-10-13T21:38:58","slug":"euro-rscg-dla-cyfry-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/euro-rscg-dla-cyfry-2.html","title":{"rendered":"Euro RSCG dla Cyfry+"},"content":{"rendered":"<p>Bohaterka spotu &#8222;Niewa\u017cko\u015b\u0107&#8221;, Cyfrelia, unosz\u0105c si\u0119 w przyjemnym stanie niewa\u017cko\u015bci zaprasza widz\u00f3w do oderwania si\u0119 od codzienno\u015bci i sp\u0119dzenia chwil relaksu z ofert\u0105 Cyfra+. Dodatkowo w ramach kampanii b\u0119dzie emitowany 15.sekundowy spot tematyczny, wspieraj\u0105cy &#8222;filmow\u0105&#8221; cz\u0119\u015b\u0107 promocji.<\/p>\n<p>Rol\u0105 kampanii prasowej jest przekazanie informacji promocyjnej, z wykorzystaniem wizerunku Cyfrelii jako elementu spajaj\u0105cego kampani\u0119. Komunikat wizerunkowy wsparty jest informacj\u0105 promocyjn\u0105: aktywacja od 1 z\u0142, mo\u017cliwo\u015b\u0107 wypr\u00f3bowania Canal+ lub HBO za darmo do 2 miesi\u0119cy.<\/p>\n<p>Spoty 30. i 15. sekundowe emitowane b\u0119d\u0105 od 6.10. do 10.11.2004 w TVP1, TVP2, TVN. Kampania prasowa ukazywa\u0107 si\u0119 b\u0119dzie w Tele Tygodniu, Tele Magazynie, Fakcie TV i Gazecie Wyborczej.<\/p>\n<p>Za planowanie i kupno medi\u00f3w odpowiada Mediaplanning.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Euro RSCG Warsaw jest autorem kolejnej ods\u0142ony kampanii dla marki Cyfra+, na kt\u00f3r\u0105 sk\u0142ada si\u0119  30. sekundowy spot wizerunkowo-promocyjny, reklamy w prasie i magazynach oraz dzia\u0142ania BTL.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99904","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99904"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99904\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}