{"id":99874,"date":"2004-10-15T06:00:00","date_gmt":"2004-10-15T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/prawdziwy-mocny-smak\/"},"modified":"2004-10-15T06:00:00","modified_gmt":"2004-10-15T04:00:00","slug":"prawdziwy-mocny-smak","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/prawdziwy-mocny-smak.html","title":{"rendered":"Prawdziwy Mocny Smak"},"content":{"rendered":"<p>Jej filarem jest znany z letniej kampanii film reklamowy &#8222;Prawda&#8221;, kt\u00f3ry obala pewne istniej\u0105ce stereotypy my\u015blenia i postrzegania rzeczywisto\u015bci. Na tym tle jedynie prawdziwe pozostaje piwo Okocim Mocne.<BR>&nbsp;<BR>Celem jesiennej kampanii jest wzmocnienie wizerunku marki Okocim Mocne, a g\u0142\u00f3wnym przekazem filmu jest podkre\u015blenie jedynego prawdziwego piwnego, mocnego smaku. <BR>&nbsp;<BR>30-sekundowy spot emitowany b\u0119dzie na antenach TVP, Polsatu i TVN. Kampani\u0119 wespr\u0105 dodatkowe emisje w stacjach tematycznych: Discovery, Polsat Sport, TVN 24, TVN TURBO i Ale Kino. <BR>&nbsp;<BR>Marka Okocim Mocne ma ju\u017c dziesi\u0119cioletni rodow\u00f3d. Zosta\u0142a wprowadzona na rynek w 1994 roku, jako pierwsza w segmencie piw mocnych.<\/p>\n","protected":false},"excerpt":{"rendered":"Okocim Mocne &#8211; Prawdziwy Mocny Smak &#8211; to has\u0142o, obowi\u0105zuje niezmiennie i towarzyszy rozpoczynaj\u0105cej si\u0119 4 pa\u017adziernika kampanii marki Okocim Mocne.","protected":false},"author":1,"featured_media":99875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99874"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99875"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}