{"id":99808,"date":"2004-10-19T06:00:00","date_gmt":"2004-10-19T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/paralotna-dla-xella-polska\/"},"modified":"2004-10-19T06:00:00","modified_gmt":"2004-10-19T04:00:00","slug":"paralotna-dla-xella-polska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/paralotna-dla-xella-polska.html","title":{"rendered":"Paralotna dla Xella Polska"},"content":{"rendered":"<p>Agencja b\u0119dzie odpowiedzialna za przygotowanie strategii komunikacji, kreacji ATL i BTL oraz planowanie i zakup medi\u00f3w.W przetargu wzi\u0119\u0142o udzia\u0142 osiem agencji reklamowych.<BR>&nbsp;<BR>Ytong to jedna z najpopularniejszych marek w\u015br\u00f3d materia\u0142\u00f3w budowlanych &#8211; jest znana od ponad 80 lat. Silka z kolei jest mark\u0105 m\u0142od\u0105 utworzon\u0105 dla materia\u0142u o ponad 100 letniej tradycji.<BR>&nbsp;<BR>W grudniu 2003 r. firma Ytong zmieni\u0142a nazw\u0119 na Xella beton kom\u00f3rkowy Polska Sp. z o.o. Przyczyn\u0105 tej zmiany by\u0142o przej\u0119cie kilku znanych na \u015bwiecie firm budowlanych &#8211; w tym firmy Ytong &#8211; przez koncern Haniel Bau-Industrie GmbH. W wyniku tych dzia\u0142a\u0144 powsta\u0142a firma Xella Porenbeton Holding GmbH, kt\u00f3ra obecna jest ju\u017c w 15 krajach Europy.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Paralotna wygra\u0142a przetarg na full serwisow\u0105 obs\u0142ug\u0119 firmy Xella Polska &#8211; producenta systemu budowlanego Ytong oraz bloczk\u00f3w wapienno-piaskowych Silka,&#8230;","protected":false},"author":1,"featured_media":99809,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99808","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99808"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99809"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}