{"id":99723,"date":"2004-10-21T06:00:00","date_gmt":"2004-10-21T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sony-kontratakuje\/"},"modified":"2004-10-21T06:00:00","modified_gmt":"2004-10-21T04:00:00","slug":"sony-kontratakuje","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/sony-kontratakuje.html","title":{"rendered":"Sony kontratakuje"},"content":{"rendered":"<p><P>Dzia\u0142ania promocyjne b\u0119d\u0105 skierowane do odbiorc\u00f3w w Europie, kampania poch\u0142onie kilka milion\u00f3w dolar\u00f3w.<\/P><br \/>\n<P>Po raz pierwszy firma przedstawi ca\u0142\u0105 gam\u0119 nowych produkt\u00f3w ze swojej serii. Zaplanowano reklam\u0119 w prasie, telewizji i internecie oraz kampani\u0119 outdoorow\u0105. Kampani\u0119 przygotowa\u0142a agencja reklamowa Fallon London, dzia\u0142ania promocyjne b\u0119d\u0105 przebiega\u0107 pod has\u0142em &#8222;Feel the music&#8221;.<\/P><br \/>\n<P>Przedmiotem dzia\u0142a\u0144 promocyjnych b\u0119d\u0105 cztery nowe modele: <BR>&#8211; Walkman z HDD (NW-HD1), bezpo\u015bredni rywal odtwarzaczy iPod; <BR>&#8211; Walkman z pami\u0119ci\u0105 typu flash mieszcz\u0105c\u0105 oko\u0142o 150 utwor\u00f3w;<BR>&#8211; Hi-MD Walkman, przeznaczony dla najm\u0142odszych u\u017cytkownik\u00f3w;<BR>&#8211; Atrac CD Walkman, korzystaj\u0105cy z opatentowanego przez Sony formatu zapisu muzyki.<\/P><br \/>\n<P>Mimo bycia pionierem w produkcji przeno\u015bnych odtwarzaczy muzycznych koncern Sony odda\u0142 w ostatnich latach palm\u0119 pierwsze\u0144stwa modelom z serii iPod.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W odpowiedzi na rosn\u0105ca popularno\u015b\u0107 przeno\u015bnych odtwarzaczy iPod firmy Apple japo\u0144ski koncern Sony przygotowa\u0142 du\u017c\u0105 kampani\u0119 reklamow\u0105 nowych produkt\u00f3w z serii Walkman.","protected":false},"author":1,"featured_media":99724,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99723"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99724"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}