{"id":99706,"date":"2004-10-21T08:22:59","date_gmt":"2004-10-21T06:22:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-rscg-4d-dla-faktu-2\/"},"modified":"2004-10-21T08:22:59","modified_gmt":"2004-10-21T06:22:59","slug":"euro-rscg-4d-dla-faktu-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/euro-rscg-4d-dla-faktu-2.html","title":{"rendered":"Euro RSCG 4D dla Faktu"},"content":{"rendered":"<p>Adresatami kampanii s\u0105 dzia\u0142y marketingu i mediaplannerzy. Dzia\u0142ania reklamowe zosta\u0142y podzielone na dwa etapy. Pierwszy z nich, pod nazw\u0105 &#8222;satysFAKTcja&#8221;, odwo\u0142uje si\u0119 do piosenki Rolling Stones &#8222;Satisfaction&#8221;, kt\u00f3ra by\u0142a sztandarowym utworem rewolucji obyczajowo- kulturalnej lat 60 i 70. <\/p>\n<p>Tak jak Rolling Stones wytycza\u0142o nowe kierunki w muzyce tak Fakt wytycza nowe kierunki my\u015blenia mediowego. Kampania ma miejsce w prasie bran\u017cowej (MiMP, Brief, Press). Drugi etap kampanii rozpocznie si\u0119 w listopadzie br.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kolejna kampania business-to-business dziennika Fakt przygotowana przez agencj\u0119 Euro RSCG 4D. Jej celem jest zwi\u0119kszenie udzia\u0142u tego medium w rynku inwestycji reklamowych oraz zmiana postrzegania tytu\u0142u przez grup\u0119 docelow\u0105.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99706"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99706\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}