{"id":99651,"date":"2004-10-25T06:00:00","date_gmt":"2004-10-25T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowy-napoj-coca-coli\/"},"modified":"2004-10-25T06:00:00","modified_gmt":"2004-10-25T04:00:00","slug":"nowy-napoj-coca-coli","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowy-napoj-coca-coli.html","title":{"rendered":"Nowy nap\u00f3j Coca Coli"},"content":{"rendered":"<p><P>Dzia\u0142ania promocyjne obejm\u0105 reklam\u0119 w prasie, radiu oraz kampani\u0119 outdoorow\u0105. Kampania skierowana b\u0119dzie do aktywnych fizycznie m\u0119\u017cczyzn w wieku 20 &#8211; 30 lat. Bezpo\u015brednim konkurentem Full Throttle na rynku napoj\u00f3w b\u0119dzie Red Bull. <\/P><br \/>\n<P>Nie podano do publicznej wiadomo\u015bci kwoty jak\u0105 koncern zamierza przeznaczy\u0107 na kampani\u0119.<\/P><br \/>\n<P>Obs\u0142ug\u0105 bud\u017cetu kreatywnego zajmie si\u0119 biuro agencji Mother w Nowym Jorku. Londy\u0144ski oddzia\u0142 agencji odpowiada za obs\u0142ug\u0119 bud\u017cetu Coca &#8211; Coli w Wlk. Brytanii.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Niezale\u017cna agencja reklamowa Mother zajmie si\u0119 przygotowaniem kampanii reklamowej Full Throttle, nowego napoju energetyzuj\u0105cego Coca Coli. Kampania wystartuje w USA w pierwszym kwartale 2005 roku.","protected":false},"author":1,"featured_media":99652,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99651","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99651"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99652"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}