{"id":99643,"date":"2004-10-25T06:00:00","date_gmt":"2004-10-25T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kia-motors-konsoliduje-budzet-medialny\/"},"modified":"2004-10-25T06:00:00","modified_gmt":"2004-10-25T04:00:00","slug":"kia-motors-konsoliduje-budzet-medialny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kia-motors-konsoliduje-budzet-medialny.html","title":{"rendered":"Kia Motors konsoliduje bud\u017cet medialny"},"content":{"rendered":"<p><P>Warto\u015b\u0107 zlecenia szacuje si\u0119 na kwot\u0119 60 mln funt\u00f3w. W Wielkiej Brytanii, najwa\u017cniejszym europejskim rynku, kreacj\u0105 dla Kia Motors zajmuje si\u0119 agencja Mustoes, bud\u017cet medialny firmy, warty 12 mln funt\u00f3w, obs\u0142uguj\u0119 dom mediowy Starcom Motive. <\/P><br \/>\n<P>W walce o obs\u0142ug\u0119 bud\u017cetu medialnego firmy, pr\u00f3cz Starcom Motive, we\u017amie r\u00f3wnie\u017c udzia\u0142 dom mediowy Vizeum, zajmuj\u0105cy sie dzia\u0142aniami korporacyjnymi dla Kia w Europie. Wynikiem przetargu b\u0119dzie najprawdopodobniej r\u00f3wnie\u017c zmiana agencji reklamowej obs\u0142uguj\u0105cej firm\u0119.<\/P><br \/>\n<P>Pi\u0119cioetapowy przetarg dotyczy r\u00f3wnie\u017c innych kluczowych rynk\u00f3w firmy, takich jak Niemcy, Francja i Hiszpania. W ostatnich latach producent inwestuje w rozw\u00f3j fabryk na terenie Europy. Tylko w Wlk. Brytanii posiada 130 punkt\u00f3w sprzeda\u017cy.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Kia Motors og\u0142osi\u0142a przetarg na obs\u0142ug\u0119 paneuropejskiego bud\u017cetu medialnego firmy. Do konkursu zaproszone zosta\u0142y sieci mediowe i agencje z kraj\u00f3w, w kt\u00f3rych koncern prowadzi sprzeda\u017c swoich samochod\u00f3w.","protected":false},"author":1,"featured_media":99644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99643","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99643"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99644"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}