{"id":99587,"date":"2004-10-26T06:00:00","date_gmt":"2004-10-26T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sun-zaprasza-agencje-z-san-francisco\/"},"modified":"2004-10-26T06:00:00","modified_gmt":"2004-10-26T04:00:00","slug":"sun-zaprasza-agencje-z-san-francisco","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/sun-zaprasza-agencje-z-san-francisco.html","title":{"rendered":"Sun zaprasza agencje z San Francisco"},"content":{"rendered":"<p><P>Przetarg jest odpowiedzi\u0105 na plany konsolidacji bud\u017cetu reklamowego firmy &#8211; twierdz\u0105 przedstawiciele koncernu. <\/P><br \/>\n<P>Dotychczas zlecenie obs\u0142ugiwa\u0142o nowojorskie biuro agencji Arnell Group (Omnicom Group). Nadal nie wiadomo czy we\u017amie ona udzia\u0142 w konkursie. Bud\u017cet medialny Sun Microsystems, obs\u0142ugiwany przez dom mediowy Starcom (Publicis Groupe), nie b\u0119dzie elementem przetargu.<\/P><br \/>\n<P>Nie podano do publicznej wiadomo\u015bci kwoty jak\u0105 firma zamierza przeznaczy\u0107 na najbli\u017csze dzia\u0142ania promocyjne. Z danych firmy analitycznej TNS Media Intelligence\/CMR wynika, \u017ce koncern przeznaczy\u0142 w ubieg\u0142ym roku na reklam\u0119 w mediach niespe\u0142na 12 mln dolar\u00f3w. W pierwszych sze\u015bciu miesi\u0105cach 2004 roku na kampanie promocyjne wydano 5,5 mln dolar\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Producent oprogramowania Sun Microsystems og\u0142osi\u0142 przetarg na obs\u0142ug\u0119 ameryka\u0144skiej cz\u0119\u015bci bud\u017cetu kreatywnego firmy. Do konkursu zosta\u0142y zaproszone agencje posiadaj\u0105ce swoje biura w San Francisco.","protected":false},"author":1,"featured_media":99588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99587"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99588"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}