{"id":99553,"date":"2004-10-27T06:00:00","date_gmt":"2004-10-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/vonage-oglasza-wyniki-przetargu\/"},"modified":"2004-10-27T06:00:00","modified_gmt":"2004-10-27T04:00:00","slug":"vonage-oglasza-wyniki-przetargu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/vonage-oglasza-wyniki-przetargu.html","title":{"rendered":"Vonage og\u0142asza wyniki przetargu"},"content":{"rendered":"<p><P>W&nbsp;wyniku przetargu bud\u017cet kreatywny zosta\u0142 powierzony agencji Arnold Worldwide, planowaniem i zakupem medi\u00f3w zajmie si\u0119 do mediowy Media Planning Group. Nad zleceniem pracowa\u0107 b\u0119dzie r\u00f3wnie\u017c agencja interaktywna Arnold One.<\/P><br \/>\n<P>Do niedawna bud\u017cet reklamowy firmy obs\u0142ugiwa\u0142o nowojorskie biuro niezale\u017cnej agencji Korey Kay &amp; Partners. Z danych firmy analitycznej Nielsen Monitor-Plus wynika, \u017ce Vonage przeznaczy\u0142 w ubieg\u0142ym roku na reklam\u0119 w prasie, radiu i telewizji zaledwie 5 mln dolar\u00f3w. Przygotowana wison\u0105 tego roku przez Korey Kay kampania reklamowa przebiega\u0142a pod has\u0142em &#8222;Your telephone company&#8217;s worst nightmare.&#8221; <\/P><br \/>\n<P>Firma Vonage jest pionierem w dziedzinie telefonii VoIP, dzi\u0119ki kt\u00f3rej mo\u017cna realizowa\u0107 rozmowy g\u0142osowe za pomoc\u0105 Internetu.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wirtualny operator telekomunikacyjny Vonage wyznaczy\u0142 agencje nale\u017c\u0105ce do holdingu Havas do obs\u0142ugi swoich bud\u017cet\u00f3w. Warto\u015b\u0107 zlece\u0144 przekracza kwot\u0119 70 mln dolar\u00f3w, z czego ponad po\u0142owa przeznaczona b\u0119dzie na dzia\u0142ania promocyjne online.","protected":false},"author":1,"featured_media":99554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99553","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99553"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99554"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}