{"id":99545,"date":"2004-10-27T06:00:00","date_gmt":"2004-10-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-art-fm\/"},"modified":"2004-10-27T06:00:00","modified_gmt":"2004-10-27T04:00:00","slug":"nowa-kampania-art-fm","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-art-fm.html","title":{"rendered":"Nowa kampania ART FM"},"content":{"rendered":"<p>Kampania reklamowa&nbsp;sok\u00f3w&nbsp;sk\u0142ada si\u0119 z kampanii telewizyjnej&nbsp;dwa spoty 30 i 15&nbsp; &#8211; sekundowy, emitowanych&nbsp;w TVP1, TVP2, Polsacie i TVN oraz kampanii radiowej&nbsp;dla potrzeb kt\u00f3rej przygotowano jeden&nbsp;15 sekundowy spot reklamoway emitowany&nbsp;w RMF FM i Radio Zet. <BR><BR>W drugim etapie kampania&nbsp;kampani\u0119 uzupe\u0142ni\u0105 ja&nbsp;skr\u00f3ty 10 i&nbsp;5 sekundowe spot\u00f3w&nbsp;oraz billboardy sponsorskie. Kampania potrwa trzy miesi\u0105ce.<BR><BR>Kampania pod has\u0142em &#8222;Si\u00f3dme niebo: nie tylko dla \u015bwi\u0119tych&#8221; ma charakter czysto produktowy &#8211; zar\u00f3wno w klimacie reklamy, jak i jej fabule, g\u0142\u00f3wn\u0105 rol\u0119 odgrywa nazwa i opakowanie produktu.<BR><BR>Przygotowaniem strategii, kreacji, produkcj\u0105, planowaniem i zakupem medi\u00f3w zaj\u0119\u0142a si\u0119 agencja ART FM.&nbsp;Bud\u017cet kampanii nie zosta\u0142 ujawiony.<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem tego tygodnia 25 pa\u017adziernika rozpocz\u0119\u0142a si\u0119 og\u00f3lnopolska kampania sok\u00f3w owocowych &quot;Si\u00f3dme Niebo&quot; przygotowana przez agencj\u0119 reklamow\u0105 ART FM,&#8230;","protected":false},"author":1,"featured_media":99546,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99545","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99545"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99546"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}