{"id":99514,"date":"2004-10-29T06:00:00","date_gmt":"2004-10-29T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/linie-british-airways-promuja-e-uslugi\/"},"modified":"2004-10-29T06:00:00","modified_gmt":"2004-10-29T04:00:00","slug":"linie-british-airways-promuja-e-uslugi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/linie-british-airways-promuja-e-uslugi.html","title":{"rendered":"Linie British Airways promuj\u0105 e-us\u0142ugi"},"content":{"rendered":"<p><P>Dzi\u0119ki specjalnej opcji na stronie internetowej British Airways, ka\u017cdy z pasa\u017cer\u00f3w, po wykupieniu biletu ma dost\u0119p do informacji o rezerwacji, mo\u017cliwo\u015b\u0107 wyboru miejsca w samolocie, czy te\u017c wyboru menu.<\/P><br \/>\n<P>Kampania zawiera trzy serie tematyczne banner\u00f3w reklamowych, nazwane &#8222;Seat taken&#8221;, &#8222;Signage&#8221; oraz &#8222;Plane&#8221;. Interaktywne bannery (pop-up, skycraper) pojawi\u0142y si\u0119 m.in. na stronach BusinessWeek.com, WallStreetJournal.com i CNN.com. Kampania skierowana jest do zamo\u017cnych mieszka\u0144c\u00f3w du\u017cych miast.<\/P><br \/>\n<P>Agency.com zaj\u0119\u0142a si\u0119 kreacj\u0105 oraz planowaniem i zakupem medi\u00f3w online. Dzia\u0142ania ATL powierzono agencji M&amp;C Saatchi.<\/P><br \/>\n<P>Linie British Airways przeznaczaj\u0105 \u015brednio oko\u0142o 5 mln funt\u00f3w rocznie na reklam\u0119 us\u0142ug firmy w Internecie.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Linie lotnicze British Airways uruchomi\u0142y kampani\u0119 reklamow\u0105 promuj\u0105c\u0105 internetowe centrum rezerwacji bilet\u00f3w oraz serwis informacyjny firmy. Dzia\u0142ania reklamowe przygotowa\u0142a agencja interaktywna Agency.com.","protected":false},"author":1,"featured_media":99515,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99514","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99514"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99515"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}