{"id":99494,"date":"2004-10-29T06:00:00","date_gmt":"2004-10-29T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ogilvy-mather-dla-time-warner-cable\/"},"modified":"2004-10-29T06:00:00","modified_gmt":"2004-10-29T04:00:00","slug":"ogilvy-mather-dla-time-warner-cable","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ogilvy-mather-dla-time-warner-cable.html","title":{"rendered":"Ogilvy &amp; Mather dla Time Warner Cable"},"content":{"rendered":"<p><P>Nowojorskie biuro agencji Ogilvy &amp; Mather zajmie si\u0119 promocj\u0105 wizerunku marki Time Warner jako dostawcy us\u0142ug video, dost\u0119pu do sieci Internet oraz rozm\u00f3w g\u0142osowych. <\/P><br \/>\n<P>W decyduj\u0105cej fazie przetargu wzi\u0119\u0142y r\u00f3wnie\u017c udzia\u0142 agencje Deutsch (Interpublic Group), Fallon oraz Leo Burnett (Publicis Groupe). <\/P><br \/>\n<P>&#8211; Jeste\u015bmy bardzo zadowoleni z podj\u0119cia wsp\u00f3\u0142pracy z agencj\u0105 Ogilvy Mather. Oczekujemy pomys\u0142\u00f3w w procesie kreowania naszej marki na \u015bwiecie dla podkre\u015blenia technologicznej pozycji lidera Time Warner &#8211; stwierdzi\u0142 w specjalnym o\u015bwiadczeniu Chuck Ellis, chief marketing officer firmy.<\/P><br \/>\n<P>Time Warner Cable dociera ze swoimi us\u0142ugami do 11 milion\u00f3w ludzi w 27 stanach. Z danych firmy analitycznej Nielsen Monitor-Plus wynika, \u017ce koncern przeznaczy\u0142 w ubieg\u0142ym roku na reklam\u0119 w mediach oko\u0142o 60 mln dolar\u00f3w.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Firma Time Warner Cable przyzna\u0142a obs\u0142ug\u0119 swojego bud\u017cetu reklamowego agencji Ogilvy &amp; Mather, nale\u017c\u0105cej do koncernu WPP Group. Warto\u015b\u0107 zlecenia szacuje si\u0119 na kwot\u0119 50 mln dolar\u00f3w.","protected":false},"author":1,"featured_media":99495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99494","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99494"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99495"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}