{"id":99336,"date":"2004-11-08T06:00:00","date_gmt":"2004-11-08T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/interpublic-zdobyl-budzet-tommy-hilfiger\/"},"modified":"2004-11-08T06:00:00","modified_gmt":"2004-11-08T05:00:00","slug":"interpublic-zdobyl-budzet-tommy-hilfiger","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/interpublic-zdobyl-budzet-tommy-hilfiger.html","title":{"rendered":"Interpublic zdoby\u0142 bud\u017cet Tommy Hilfiger"},"content":{"rendered":"<p><P>W decyduj\u0105cej fazie przetargu wzi\u0119\u0142a r\u00f3wnie\u017c udzia\u0142 sie\u0107 ZenithOptimedia, dotychczas obs\u0142uguj\u0105ca zlecenie. <\/P><br \/>\n<P>Rachunek obejmie planowanie i zakup medi\u00f3w, opracowywanie strategii mediowych, badania i analizy. Koordynacj\u0105 wsp\u00f3\u0142pracy w Wlk. Brytanii, Irlandii, W\u0142oszech i Hiszpanii zajmie si\u0119 paryskie biuro Initiative, rynki Europy P\u00f3\u0142nocnej obs\u0142u\u017cy holenderski oddzia\u0142 BrandConnection. <\/P><br \/>\n<P>W pa\u017adzierniku Tommy Hilfiger zaprezentowa\u0142 nowy zapach True Star, wspierany telewizyjn\u0105 kampani\u0105 reklamow\u0105 z udzia\u0142em gwiazdy muzyki pop &#8211; Beyonce Knowles.<\/P><br \/>\n<P>Paneuropejski bud\u017cet medialny Tommy Hilfiger obejmuje trzyna\u015bcie kraj\u00f3w, m.in. Wlk. Brytani\u0119, Francj\u0119, Niemcy, Hiszpani\u0119, W\u0142ochy, Szwajcari\u0119 i Austri\u0119.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Domy mediowe Initiative i Brand Connection, nale\u017c\u0105ce do grupy Interpublic, zwyci\u0119\u017cy\u0142y w przetargu na obs\u0142ug\u0119 paneuropejskiego bud\u017cetu medialnego firmy Tommy Hilfiger. Warto\u015b\u0107 rachunku szacuje si\u0119 na kwot\u0119 20 mln euro.","protected":false},"author":1,"featured_media":99337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99336"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99337"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}