{"id":99313,"date":"2004-11-08T21:59:53","date_gmt":"2004-11-08T20:59:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/saatchi-saatchi-dla-millenium\/"},"modified":"2004-11-08T21:59:53","modified_gmt":"2004-11-08T20:59:53","slug":"saatchi-saatchi-dla-millenium","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/saatchi-saatchi-dla-millenium.html","title":{"rendered":"Saatchi &#038; Saatchi dla Millenium"},"content":{"rendered":"<p>MilleOkazja to nowy produkt w ofercie banku Millenium. Jest to 3 &#8211; miesi\u0119czna lokata automatycznie odnawialna na kolejne kwarta\u0142y (maksymalnie do 12 miesi\u0119cy), z mo\u017cliwo\u015bci\u0105 uzyskania oprocentowania nawet do 7 proc. My\u015bl\u0105 przewodni\u0105 kampanii Saatchi &#038; Saatchi jest por\u00f3wnanie nowoczesnego produktu Millenium do szybkiego samochodu i atrakcyjnej kobiety. W przekazie komunikacyjnym lokata terminowa MilleOkazja  to &#8222;okazja, kt\u00f3rej nie mo\u017cna przegapi\u0107&#8221;. <\/p>\n<p>Dzia\u0142ania reklamowe podejmowane w ramach kampanii obejm\u0105 przede wszystkim telewizj\u0119. G\u0142\u00f3wny bohater spotu &#8222;zapl\u0105tany&#8221; w sweter w humorystyczny spos\u00f3b zwraca nam uwag\u0119 na to, \u017ce lokata z tak atrakcyjnym oprocentowaniem jest, jak atrakcyjna kobieta czy szybki samoch\u00f3d, ofert\u0105 limitowan\u0105 i nale\u017cy j\u0105 szybko &#8222;\u0142apa\u0107&#8221;. Reklama telewizyjna emitowana b\u0119dzie w stacjach: TVP1, TVP2, TVN, TVN7, TVN 24, Canal Plus, Discovery i Animal Planet.<\/p>\n","protected":false},"excerpt":{"rendered":"Pocz\u0105tek kampanii Saatchi &#038; Saatchi dla Millenium planowany jest na 8 listopada. Podstawowym jej celem b\u0119dzie  sk\u0142onienie klient\u00f3w do za\u0142o\u017cenia lokaty MilleOkazja. Kampania, z uwagi na \u015bci\u015ble sprzeda\u017cowy charakter, zostanie wsparta dzia\u0142aniami BTL w oddzia\u0142ach banku na terenie ca\u0142ego kraju &#8211; plakatami, ulotkami oraz naklejkami na okna oddzia\u0142\u00f3w.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99313","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99313"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99313\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}