{"id":99284,"date":"2004-11-09T06:00:00","date_gmt":"2004-11-09T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/125-mld-usd-dla-mindshare\/"},"modified":"2004-11-09T06:00:00","modified_gmt":"2004-11-09T05:00:00","slug":"125-mld-usd-dla-mindshare","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/125-mld-usd-dla-mindshare.html","title":{"rendered":"1,25 mld USD dla MindShare"},"content":{"rendered":"<p><P>jest odpowiedzi\u0105 na plany dotycz\u0105ce konsolidacji bud\u017cetu planowania i zakupu. Dzi\u0119ki tej operacji firma zaoszcz\u0119dzi ponad 50 mln dolar\u00f3w. <\/P><br \/>\n<P>MindShare dotychczas by\u0142 odpowiedzialny za bud\u017cet Unilever w Niemczech i W\u0142oszech, ale od pocz\u0105tku 2005 roku zajmie si\u0119 obs\u0142ug\u0105 zlecenia r\u00f3wnie\u017c w innych krajach, w zale\u017cno\u015bci od warunk\u00f3w umowy.<\/P><br \/>\n<P>Dla holdingu Interpublic Group pora\u017cka domu Initiative oznacza kolejny du\u017cy przegrany przetarg. Niespe\u0142na miesi\u0105c temu sie\u0107 Universal McCann ponios\u0142a pora\u017ck\u0119 w walce o bud\u017cet reklamowy Nestle, warty 1,5 mld dolar\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy MindShare (WPP Group) wygra\u0142 przetarg na obs\u0142ug\u0119 bud\u017cetu medialnego koncernu Unilever. Warto\u015b\u0107 zlecenia szacuje si\u0119 na kwot\u0119 1.25 mld dolar\u00f3w. W fina\u0142owej fazie konkursu wzi\u0119\u0142y r\u00f3wnie\u017c udzia\u0142 domy Initiative Media (Interpublic Group) oraz Carat (Aegis Group). Decyzja w\u0142adz koncernu o przyznaniu bud\u017cetu domowi MindShare,&#8230;","protected":false},"author":1,"featured_media":99285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99284","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99284"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99285"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}