{"id":99274,"date":"2004-11-09T06:00:00","date_gmt":"2004-11-09T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jaguar-do-wziecia\/"},"modified":"2004-11-09T06:00:00","modified_gmt":"2004-11-09T05:00:00","slug":"jaguar-do-wziecia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jaguar-do-wziecia.html","title":{"rendered":"Jaguar do wzi\u0119cia"},"content":{"rendered":"<p><P>Z nieoficjalnych informacji wynika, \u017ce obowi\u0105zki planowania i zakupu medi\u00f3w b\u0119d\u0105 r\u00f3wnie\u017c elementem przetargu. <\/P><br \/>\n<P>Aktualnie kreacj\u0105 dla Jaguara zajmuje si\u0119 Young &amp; Rubicam, za dzia\u0142ania direct marketingowe odpowiada agencja Wunderman. Obowi\u0105zki planowania i zakupu s\u0105 podzielone mi\u0119dzy domy mediowe Mediaedge:cia (w USA) i MindShare (Europa).<\/P><br \/>\n<P>Wszystkie wsp\u00f3\u0142pracuj\u0105ce dotychczas z firm\u0105 agencje zosta\u0142y zaproszone do wzi\u0119cia udzia\u0142u w konkursie. Og\u0142oszenie listy zwyci\u0119zc\u00f3w zaplanowano na marzec 2005 roku. <BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Koncern samochodowy Ford Motor Company og\u0142osi\u0142 przetarg na obs\u0142ug\u0119 globalnego bud\u017cetu reklamowego marki Jaguar. Warto\u015b\u0107 zlecenia przekracza 100 mln dolar\u00f3w. Aktualnie rachunek obs\u0142uguj\u0105 agencje wchodz\u0105ce w sk\u0142ad holdingu WPP Group.","protected":false},"author":1,"featured_media":99275,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99274"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99275"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}