Kampania Harleya rozpocz\u0119\u0142a si\u0119 czwartego listopada br. i potrwa do ko\u0144ca roku. Obejmuje radio (Radio Zet, Radio PiN, PR3), a wkr\u00f3tce tak\u017ce pras\u0119. Autorem spot\u00f3w radiowych jest Studio Zet.
Adresatem kampanii s\u0105 zamo\u017cne osoby powy\u017cej 30 roku \u017cycia. Akcja promocyjna ma wzbudzi\u0107 w nich ch\u0119\u0107 posiadania motocykla Harley-Davidson i przynale\u017cno\u015bci do elitarnej grupy u\u017cytkownik\u00f3w – do tej pory by\u0107 mo\u017ce nieu\u015bwiadomion\u0105, ale istniej\u0105c\u0105 pod postaci\u0105 bli\u017cej nieokre\u015blonego niepokoju, znu\u017cenia \u017cyciem, potrzeby odetchni\u0119cia \u015bwie\u017cszym powietrzem.<\/P>
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Wyb\u00f3r PRO Media House to pierwszy przypadek wsp\u00f3\u0142pracy Harley-Davidson z domem mediowym w Polsce. Zdecydowali\u015bmy si\u0119 na ten krok ze wzgl\u0119du na specyfik\u0119 naszego produktu, kt\u00f3ry wymaga precyzji dotarcia do odbiorc\u00f3w. PRO Media House – specjalizuj\u0105cy si\u0119 w planowaniu i zakupie kampanii w mediach PRO – tak\u0105 precyzj\u0119 mo\u017ce nam zapewni\u0107 – powiedzia\u0142 Pawe\u0142 Klucznik, Commercial Director w Harley-Davidson Polska.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy PRO Media House wygra\u0142 przetarg na obs\u0142ug\u0119 medialn\u0105 najnowszej kampanii firmy Harley-Davidson Polska. Jej celem jest poinformowanie o nowej linii motocykli Harleya oraz budowanie wizerunku marki.","protected":false},"author":1,"featured_media":99261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99260","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99260"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99261"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}