{"id":99254,"date":"2004-11-10T06:00:00","date_gmt":"2004-11-10T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/sony-atakuje-w-eterze\/"},"modified":"2004-11-10T06:00:00","modified_gmt":"2004-11-10T05:00:00","slug":"sony-atakuje-w-eterze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/sony-atakuje-w-eterze.html","title":{"rendered":"Sony atakuje w eterze"},"content":{"rendered":"<p><P>&nbsp;kampania &#8222;Feel the Music&#8221;. Marka Sony Walkman zosta\u0142a sponsorem wszystkich najpopularniejszych rozg\u0142o\u015bni w ofercie portalu Yahoo LAUNCHcast. <\/P><br \/>\n<P>Bannery reklamowe Sony znajd\u0105 si\u0119 na stronach portalu w Wlk. Brytanii, Francji i Niemczech. Kampania wystartowa\u0142a na pocz\u0105tku listopada i potrwa do ko\u0144ca miesi\u0105ca. Kolejnym etapem dzia\u0142a\u0144 marketingowych b\u0119dzie reklama w prasie, telewizji i na plakatach. Czterej europejscy arty\u015bci na zaproszenie Sony przygotowali specjalne prace, inspirowane muzyk\u0105. Zostan\u0105 one wykorzystane w kampanii prasowej. <\/P><br \/>\n<P>&#8211; Nieustannie poszukujemy nowych, interesuj\u0105cych rozwi\u0105za\u0144, kt\u00f3re mo\u017cemy zaoferowa\u0107 naszym reklamodawcom. Spoty radiowe pojawiaj\u0105ce si\u0119 w stacjach platformy LAUNCHcast s\u0105 idealnym sposobem dotarcia do mi\u0142o\u015bnik\u00f3w muzyki &#8211; stwierdzi\u0142 Michael Lams z dzia\u0142u sprzeda\u017cy Yahoo.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Koncern Sony kontynuuje walk\u0119 o pozycj\u0119 lidera na rynku przeno\u015bnych odtwarzaczy z iPod&#8217;em firmy Apple poprzez now\u0105 kampani\u0119 promocyjn\u0105, realizowan\u0105 przy wsp\u00f3\u0142pracy kana\u0142\u00f3w muzycznych Yahoo w ca\u0142ej Europie. Kampani\u0119 przygotowa\u0142a agencja Fallon London. Ostatnim ruchem japo\u0144skiego koncernu jest warta kilka mln dolar\u00f3w,&#8230;","protected":false},"author":1,"featured_media":99255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99254","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99254"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99255"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}