{"id":99240,"date":"2004-11-10T06:00:00","date_gmt":"2004-11-10T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/johnnie-walker-w-sieci\/"},"modified":"2004-11-10T06:00:00","modified_gmt":"2004-11-10T05:00:00","slug":"johnnie-walker-w-sieci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/johnnie-walker-w-sieci.html","title":{"rendered":"Johnnie Walker w sieci"},"content":{"rendered":"

Centrum kampanii online jest witryna www.discovergreenlabel.com<\/A>, dzi\u0119ki kt\u00f3rej potencjalni klienci mog\u0105 wzi\u0105\u0107 udzia\u0142 w interaktywnej podr\u00f3\u017cy i pozna\u0107 wszystkie zalety nowego alkoholu. Ju\u017c wkr\u00f3tce witryna wzbogaci si\u0119 o dzia\u0142 zawieraj\u0105cy zdj\u0119cia internaut\u00f3w, na kt\u00f3rych b\u0119d\u0105 oni mogli przedstawi\u0107 w\u0142asn\u0105 wizj\u0119 „istoty natury”.<\/P>
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Kampani\u0119 online przygotowa\u0142a agencja interaktywna Dare. – Marka Green Label jest silnie zwi\u0105zana z natur\u0105 i kontaktem z przyrod\u0105. Starali\u015bmy si\u0119 wiernie odda\u0107 to po\u0142\u0105czenie, dzi\u0119ki temu nabywcy Green Label mog\u0105 odkry\u0107 doznania z tym zwi\u0105zane – stwierdzi\u0142a Flo Heiss, creative partner agencji Dare.<\/P>
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Johnnie Walker Green Label b\u0119dzie pi\u0105t\u0105 odmian\u0105 whisky w 200-letniej historii firmy.<\/P>
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 <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Koncern Diageo wprowadza do sprzeda\u017cy kolejn\u0105 odmian\u0119 whisky Johnnie Walker o nazwie Green Label. Pojawieniu si\u0119 nowego produktu na rynku towarzyszy kampania internetowa oraz dzia\u0142ania e-mail marketingowe.","protected":false},"author":1,"featured_media":99241,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-99240","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99240"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99241"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}