{"id":99216,"date":"2004-11-15T06:00:00","date_gmt":"2004-11-15T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/carlsberg-konsoliduje-europejski-budzet\/"},"modified":"2004-11-15T06:00:00","modified_gmt":"2004-11-15T05:00:00","slug":"carlsberg-konsoliduje-europejski-budzet","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/carlsberg-konsoliduje-europejski-budzet.html","title":{"rendered":"Carlsberg konsoliduje europejski bud\u017cet"},"content":{"rendered":"<p><P>Carlsberg zamierza podda\u0107 konsolidacji bud\u017cet medialny i tym samym zredukowa\u0107 liczb\u0119 wsp\u00f3\u0142pracuj\u0105cych z nim dom\u00f3w.<\/P><br \/>\n<P>Zwyci\u0119zca zajmie si\u0119 planowaniem i zakupem medi\u00f3w dla koncernu na dziewi\u0119ciu kluczowych rynkach w Europie. Zlecenie obejmuje bud\u017cety Carlsberga w Wlk. Brytanii, Danii, Norwegii, Szwecji, Finlandii, Niemczech, Szwajcarii, W\u0142oszech i Polsce. <\/P><br \/>\n<P>Bud\u017cet reklamowy koncernu aktualnie obs\u0142uguje agencja Saatchi &amp; Saatchi, kt\u00f3rej dzie\u0142em jest ostatnia kampania promocyjna pod has\u0142em &#8222;So good, the Danes hate to see it leave&#8221;.<\/P><br \/>\n<P>Firma Carlsberg nale\u017cy do grona najwi\u0119kszych producent\u00f3w piwa na \u015bwiecie. Produkty du\u0144skiego koncernu s\u0105 dost\u0119pne w ponad 150 krajach. W ubieg\u0142ym roku Carlsberg sprzedawa\u0142 dziennie 68 mln butelek swojego piwa.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Du\u0144ski koncern Carlsberg og\u0142osi\u0142 przetarg na obs\u0142ug\u0119 europejskiej cze\u015bci bud\u017cetu planowania i zakupu. Do walki o zlecenie warte 60 mln euro stan\u0105 cztery domy mediowe, aktualnie wsp\u00f3\u0142pracuj\u0105ce z firm\u0105. W przetargu wezm\u0105 udzia\u0142 domy mediowe MediaCom, Initiative, OMD i ZenithOptimedia,&#8230;","protected":false},"author":1,"featured_media":99217,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99216","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99216"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99217"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}