{"id":99160,"date":"2004-11-17T06:00:00","date_gmt":"2004-11-17T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/smirnoff-do-wziecia\/"},"modified":"2004-11-17T06:00:00","modified_gmt":"2004-11-17T05:00:00","slug":"smirnoff-do-wziecia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/smirnoff-do-wziecia.html","title":{"rendered":"Smirnoff do wzi\u0119cia"},"content":{"rendered":"<p><P>O rachunek staraj\u0105 si\u0119 agencje J. Walter Thompson (WPP Group), dotychczas obs\u0142uguj\u0105ca zlecenie, BBDO (Omnicom Group) i wspomniana Bartle Bogle. Warto\u015b\u0107 globalnego bud\u017cetu kreatywnego marki przekracza&nbsp;15 mln dolar\u00f3w. Decyzj\u0119 o przyznaniu jego obs\u0142ugi firma Diageo podejmie pod koniec roku.<\/P><br \/>\n<P>W ubieg\u0142ym roku agencja Bartle Bogle Hegarty przej\u0119\u0142a od JWT bud\u017cet marki Bailey, warty ponad 90 mln dolar\u00f3w. Obs\u0142ug\u0105 obecnego zlecenia (o warto\u015bci 37 mln dolar\u00f3w) zajmie sie londy\u0144skie biuro agencji.<\/P><br \/>\n<P>Z danych firmy analitycznej TNS Media Intelligence\/CMR wynika, \u017ce koncern Diageo przeznaczy\u0142 w 2003 roku na reklam\u0119 w mediach 13 mln dolar\u00f3w. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Bartle Bogle Hegarty (Publicis Groupe) wygra\u0142a przetarg na obs\u0142ug\u0119 ameryka\u0144skiej cze\u015bci bud\u017cetu reklamowego marki Smirnoff Ice. Nadal trwa walka o pozosta\u0142e zlecenia Diageo, w tym globalny bud\u017cet reklamowy Smirnoff.","protected":false},"author":1,"featured_media":99161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-99160","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=99160"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/99160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/99161"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=99160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=99160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=99160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}