Kampania zosta\u0142a przygotowana przez Leo Burnett Warszawa dla Procter & Gamble Polska i jako jedyna kampania z Europy \u015arodkowo-Wschodniej zosta\u0142a wyr\u00f3\u017cniona t\u0105 presti\u017cow\u0105 nagrod\u0105.
Wk\u0142adki Discreet by\u0142y pozycjonowane jako najcie\u0144sze na rynku i przez to niewyczuwalne, daj\u0105ce swobod\u0119. Komunikacja mia\u0142a delikatny kobiecy i subtelny charakter, tak by forma i tre\u015b\u0107 przekazu by\u0142a zaakceptowana przez konsumentki, wzbudzi\u0142a ich pozytywne nastawienie i ch\u0119\u0107 zakupu. <\/P>
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W ci\u0105gu 15 miesi\u0119cy od rozpocz\u0119cia kampanii udzia\u0142y rynkowe Discreeta w Europie \u015arodkowo-Wschodniej wzros\u0142y o 85 proc., zmieniaj\u0105c tym samym pozycje P&G na rynku wk\u0142adek w tym regionie.<\/P>
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Nad kampani\u0105 ze strony P&G pracowali: Artur Litarowicz (Marketing Director) i \u0141ukasz Stebelski (Brand Manager), z ze strony Leo Burnett: Monika Sosnowska (Account Director), Anna Kondracka (Account Supervisor), Darek Zatorski (Creative Director), Teresa Biernacka (Senior Copywriter), Ksenia Kononienko (Art Director) i Janusz W\u0142odarski (Production Director).<\/P>
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– Je\u017celi Procter&Gamble przyznaje ci swoj\u0105 globaln\u0105 nagrod\u0119 dlatego, \u017ce twoja reklama buduje jego mark\u0119, to znaczy, \u017ce musi to by\u0107 marketingowy majstersztyk – powiedzia\u0142 Jarek Zi\u0119bi\u0144ski, Dyrektor Zarz\u0105dzaj\u0105cy Leo Burnett Group Poland, Chairman Leo Burnett Central and Eastern Europe.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Marka Alldays Discreet wspierana kampani\u0105 Butterfly zdoby\u0142a g\u0142\u00f3wn\u0105 nagrod\u0119 Procter & Gamble w konkursie Global Brand Building Awards w kategorii Value Sweet Spot. Statuetki ABBIE (Achievement in Brand Building Innovation and Excellence) s\u0105 corocznie przyznawane markom za znakomite wyniki rynkowe.","protected":false},"author":1,"featured_media":98942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-98941","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=98941"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/98942"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=98941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=98941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=98941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}