{"id":98862,"date":"2004-11-29T06:00:00","date_gmt":"2004-11-29T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mikolaje-w-tesco\/"},"modified":"2004-11-29T06:00:00","modified_gmt":"2004-11-29T05:00:00","slug":"mikolaje-w-tesco","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mikolaje-w-tesco.html","title":{"rendered":"Miko\u0142aje w Tesco"},"content":{"rendered":"<p><P>W oparciu o przyj\u0119te za\u0142o\u017cenia opracowano zasady programu lojalno\u015bciowego, komunikowanego w spos\u00f3b prosty i humorystyczny &#8222;Miko\u0142aj\u00f3w Masa Dla Ciebie Kasa&#8230;&#8221;<\/P><br \/>\n<P>Ka\u017cdy klient dokonuj\u0105c zakup\u00f3w powy\u017cej 50 z\u0142 otrzymuje naklejk\u0119 z wizerunkiem Miko\u0142aja, a zgromadzone naklejki mo\u017ce wymieni\u0107 na bon towarowy TESCO o warto\u015bci nawet do 75 z\u0142. Akcja zbierania naklejek potrwa do 19 grudnia i wsparta b\u0119dzie dzia\u0142aniami medialnymi wykorzystuj\u0105cymi TV, billboardy, radio oraz kilkunastomilionowym nak\u0142adem ulotek z bonami.<\/P><br \/>\n<P>We wszystkich materia\u0142ach reklamowych wykorzystano wizerunek Rudiego Schuberta, kt\u00f3ry wcieli\u0142 si\u0119 w posta\u0107 \u015awi\u0119tego Miko\u0142aja oraz muzyk\u0119 Maryli Rodowicz.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa CzART z Wroc\u0142awia przygotowa\u0142a kampani\u0119 reklamow\u0105 dla najwi\u0119kszej w Polsce sieci hipermarket\u00f3w Tesco. Celem akcji jest budowanie postaw lojalno\u015bciowych w\u015br\u00f3d klient\u00f3w oraz zwi\u0119kszenie koszyka zakup\u00f3w w okresie przed\u015bwi\u0105tecznym.","protected":false},"author":1,"featured_media":98863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-98862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=98862"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/98863"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=98862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=98862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=98862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}