{"id":98824,"date":"2004-11-30T06:00:00","date_gmt":"2004-11-30T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tajna-bron-ikei\/"},"modified":"2004-11-30T06:00:00","modified_gmt":"2004-11-30T05:00:00","slug":"tajna-bron-ikei","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tajna-bron-ikei.html","title":{"rendered":"Tajna bro\u0144 Ikei"},"content":{"rendered":"<p><P>+ Bogusky obs\u0142ugiwa\u0142a&nbsp;zlecenie od pocz\u0105tku 2002 roku, kiedy pokona\u0142a w przetargu sieci Berlin Cameron\/Red Cell (WPP Group) i Goodby, Silverstein &amp; Partners (Interpublic Group).<\/P><br \/>\n<P>&#8211; Potrzebujemy nowego partnera, kt\u00f3ry pomo\u017ce nam dotrze\u0107 do szerszego grona potencjalnych klient\u00f3w &#8211; skomentowa\u0142 decyzj\u0119 firmy Rich D&#8217;Amico, marketing manager Ikei. &#8211; Od pewnego czasu nasza wizja kreowania wizerunku marki Ikea nie pokrywa\u0142a si\u0119 z planami koncernu &#8211; napisali w specjalnym o\u015bwiadczeniu przedstawiciele agencji CP+B.<\/P><br \/>\n<P>Nowojorskie biuro domu mediowego Horizon Media nadal b\u0119dzie zajmowa\u0142o si\u0119 planowaniem i zakupem medi\u00f3w dla szwedzkiego koncernu.<\/P><br \/>\n<P>W 2003 roku agencja Crispin Porter + Bogusky zdoby\u0142a Grand Prix na Mi\u0119dzynarodowym Festiwalu Reklamy w Cannes za spot telewizyjny Ikei zatytu\u0142owany &#8222;Lamp&#8221;. Najnowsza kampania reklamowa firmy, autorstwa agencji Secret Weapon, zadebiutuje na pocz\u0105tku przysz\u0142ego roku.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Oddzia\u0142 koncernu Ikea w Stanach Zjednoczonych zdecydowa\u0142 o przekazaniu ameryka\u0144skiej cz\u0119\u015bci bud\u017cetu medialnego firmy niezale\u017cnej agencji Secret Weapon. Dotychczas rachunek obs\u0142ugiwa\u0142a agencja CP+B. Warto\u015b\u0107 zlecenia przekracza 40 mln dolar\u00f3w. Agencja Crispin Porter,&#8230;","protected":false},"author":1,"featured_media":98825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-98824","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=98824"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/98825"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=98824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=98824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=98824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}