{"id":98806,"date":"2004-11-30T06:00:00","date_gmt":"2004-11-30T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/samsung-konsoliduje-budzet-medialny\/"},"modified":"2004-11-30T06:00:00","modified_gmt":"2004-11-30T05:00:00","slug":"samsung-konsoliduje-budzet-medialny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/samsung-konsoliduje-budzet-medialny.html","title":{"rendered":"Samsung konsoliduje bud\u017cet medialny"},"content":{"rendered":"<p><P>J. Walter Thompson b\u0119dzie kierowa\u0107 obs\u0142ug\u0105 bud\u017cetu. Berlin Cameron\/Red Cell zosta\u0142a wybrana g\u0142\u00f3wn\u0105 agencj\u0105 kreatywn\u0105. Obowi\u0105zki planowania i zakupu medi\u00f3w powierzono sieci Group M. Pozosta\u0142e firmy nale\u017c\u0105ce do WPP, jak Research International i Landor Associates, b\u0119d\u0105 s\u0142u\u017cy\u0107 dodatkow\u0105 pomoc\u0105 przy obs\u0142udze bud\u017cetu. <\/P><br \/>\n<P>Procedura przetargowa trwa\u0142a osiem miesi\u0119cy. O obs\u0142ug\u0119 zlecenia ubiega\u0142y si\u0119 r\u00f3wnie\u017c agencje Saatchi &amp; Saatchi i Leo Burnett (Publicis Groupe), Kirshenbaum Bond + Partners (MDC Partners) oraz Foote Cone &amp; Belding (Interpublic Group), dotychczas obs\u0142uguj\u0105ca rachunek Samsunga.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Przedstawiciele koncernu Samsung poinformowali o przekazaniu globalnego bud\u017cetu medialnego agencjom wchodz\u0105cym w sk\u0142ad holdingu WPP Group. Warto\u015b\u0107 rachunku ocenia si\u0119 na kwot\u0119 400 mln dolar\u00f3w.","protected":false},"author":1,"featured_media":98807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-98806","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=98806"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/98807"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=98806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=98806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=98806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}