{"id":98501,"date":"2004-12-10T06:00:00","date_gmt":"2004-12-10T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ogilvy-po-raz-kolejny-dla-pll-lot\/"},"modified":"2004-12-10T06:00:00","modified_gmt":"2004-12-10T05:00:00","slug":"ogilvy-po-raz-kolejny-dla-pll-lot","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ogilvy-po-raz-kolejny-dla-pll-lot.html","title":{"rendered":"Ogilvy po raz kolejny dla PLL LOT"},"content":{"rendered":"<p><P>&#8230; pras\u0119 i radio zastosowano komunikacj\u0119 dwutorow\u0105.<BR><BR>Cz\u0119\u015b\u0107 reklam wyra\u017ca uznanie dla osi\u0105gni\u0119\u0107 pioniera taniego latania w Polsce &#8211; linii Air Polonia (przyk\u0142adem layout z Gazety Wyborczej &#8211; &#8222;Pionierzy maj\u0105 najtrudniej. Ale bez nich nie ma zmian na lepsze.&#8221;). Doceniaj\u0105c wyzwanie rzucone innym przewo\u017anikom przez pierwsz\u0105 tani\u0105 lini\u0119 lotnicz\u0105 w Polsce, PLL LOT wyra\u017caj\u0105 szacunek w stosunku do konkurenta, kt\u00f3ry przyczyni\u0142 si\u0119 do zmiany oblicza rynku przewoz\u00f3w lotniczych w naszym kraju.<BR><BR>W innych layoutach dominuj\u0105 tre\u015bci promocyjne &#8211; podkre\u015blona zosta\u0142a korzystna cenowo oferta PLL LOT (przyk\u0142adem layout z Faktu: &#8222;Przelecia\u0142e\u015b si\u0119 na taniej linii? Lepiej polecie\u0107 LOTem.&#8221;). Kreacj\u0119 pod kierunkiem Ewy<BR>Zaborowskiej i Robina Weeksa przygotowali Iwona Czewinska, Jacek Dyga i Arek Pawlik.<BR><BR>Plan mediowy wygl\u0105da nast\u0119puj\u0105co: prasa (w dniach 8-14 grudnia) obejmuje 5 tytu\u0142\u00f3w &#8211; \u017bycie Warszawy, Rzeczpospolita, Gazeta Wyborcza, Fakt, Super Express. Radio (w dniach 9-15 grudnia) obejmie dwie stacje &#8211; RMF FM i Radio Zet. <BR><BR>Zaplanowaniem medi\u00f3w, w&nbsp; r\u00f3wnie rekordowym czasie zaj\u0105\u0142 si\u0119 MindShare.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W \u015brod\u0119, 8 grudnia,  ruszy\u0142a najnowsza kampania PLL LOT b\u0142yskawicznie przygotowana przez agencj\u0119 Gruppa66 Ogilvy. W najnowszej kampanii, kt\u00f3ra powsta\u0142a w ci\u0105gu jednego dnia i potrwa tydzie\u0144, obejmuj\u0105c swoim zasi\u0119giem&#8230;","protected":false},"author":1,"featured_media":98502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-98501","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=98501"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/98502"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=98501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=98501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=98501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}