{"id":98479,"date":"2004-12-13T06:00:00","date_gmt":"2004-12-13T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mitsubishi-oglasza-przetarg\/"},"modified":"2004-12-13T06:00:00","modified_gmt":"2004-12-13T05:00:00","slug":"mitsubishi-oglasza-przetarg","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mitsubishi-oglasza-przetarg.html","title":{"rendered":"Mitsubishi og\u0142asza przetarg"},"content":{"rendered":"<p><P>Agencja Deutsch (Interpublic Group) obs\u0142ugiwa\u0142a bud\u017cet koncernu od 1998 roku. Decyzja o przetargu jest wynikiem krytyki dzia\u0142a\u0144 reklamowych oddzia\u0142u przez g\u0142\u00f3wn\u0105 siedzib\u0119 koncernu w Japonii oraz rezygnacji ze stanowiska Iana Beavis&#8217;a, wicedyrektora ds. marketingu.<\/P><br \/>\n<P>Dom mediowy PHD, nale\u017c\u0105cy do holdingu Omnicom Group, najprawdobniej nadal b\u0119dzie zajmowa\u0142 si\u0119 planowaniem i zakupem medi\u00f3w dla koncernu. Wed\u0142ug plan\u00f3w procedura przetargowa potrwa oko\u0142o trzy miesi\u0105ce.<\/P><br \/>\n<P>Koncern przeznaczy\u0142 w ubieg\u0142ym roku na reklam\u0119 w ameryka\u0144skich mediach 280 mln dolar\u00f3w. Od wrze\u015bnia tego roku wydano na ten cel 235 mln dolar\u00f3w &#8211; wynika z danych firmy analitycznej Nielsen Monitor-Plus.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Mitsubishi Motors North America og\u0142osi\u0142a przetarg na obs\u0142ug\u0119 bud\u017cetu reklamowego firmy. Do konkursu zosta\u0142a zaproszona obs\u0142uguj\u0105ca dotychczas zlecenie agencja Deutsch\/LA.","protected":false},"author":1,"featured_media":98480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-98479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=98479"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/98480"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=98479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=98479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=98479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}