{"id":98250,"date":"2004-12-20T06:00:00","date_gmt":"2004-12-20T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowy-nosnik-reklamy-mobilnej\/"},"modified":"2004-12-20T06:00:00","modified_gmt":"2004-12-20T05:00:00","slug":"nowy-nosnik-reklamy-mobilnej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowy-nosnik-reklamy-mobilnej.html","title":{"rendered":"Nowy no\u015bnik reklamy mobilnej"},"content":{"rendered":"<p><P>&#8230; przez szwajcarsk\u0105 firm\u0119 Business Development Partners Ltd.<BR><BR>Reklama promuje nowy no\u015bnik oraz informuje o zmianie numeru korporacji MPT z 919 na 9191. Kampania w Warszawie potrwa&nbsp; do 31 stycznia 2005 r. i obejmie ponad 800 taks\u00f3wek.<BR><BR>Badania przeprowadzone przez NFO World Group pokazuj\u0105, \u017ce mobilna reklama zewn\u0119trzna jest 12 razy bardziej skuteczna ni\u017c billboard stacjonarny. Taki system reklamy mo\u017ce by\u0107 efektywnie wykorzystany w okre\u015blonym miejscu i czasie.&nbsp; Reklama &#8222;pod\u0105\u017ca&#8221; za grup\u0105 docelow\u0105. <BR><BR>Dotychczas na terenie Szwajcarii i Niemiec przeprowadzono ok.&nbsp; 80 kampanii o wysokiej efektywno\u015bci, kt\u00f3re spotka\u0142y si\u0119 z ogromn\u0105 popularno\u015bci\u0105. &#8222;you-AD&#8221; daje mo\u017cliwo\u015b\u0107 przeprowadzenia kampanii lokalnych w ka\u017cdym z 10 najwi\u0119kszych miast Polski, jak r\u00f3wnie\u017c og\u00f3lnopolskich.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja New Communications Sp. z o.o. przygotowa\u0142a kampani\u0119 pilota\u017cow\u0105, kt\u00f3ra jest inauguracj\u0105 nowego no\u015bnika reklamowego o nazwie you-AD. you-AD to reklama na tylnych szybach taks\u00f3wek, wprowadzona&#8230;","protected":false},"author":1,"featured_media":98251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-98250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=98250"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/98251"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=98250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=98250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=98250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}