{"id":98199,"date":"2004-12-21T06:00:00","date_gmt":"2004-12-21T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/davidandgoliath-ponownie-z-kia\/"},"modified":"2004-12-21T06:00:00","modified_gmt":"2004-12-21T05:00:00","slug":"davidandgoliath-ponownie-z-kia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/davidandgoliath-ponownie-z-kia.html","title":{"rendered":"Davidandgoliath ponownie z Kia"},"content":{"rendered":"<p><P>W decyduj\u0105cej fazie przetargu wzi\u0119\u0142y r\u00f3wnie\u017c udzia\u0142 agencje Kirshenbaum Bond + Partners, Cramer-Krasselt i GSD&amp;M. &#8211; Davidandgoliath i Kia wsp\u00f3\u0142pracowa\u0142y juz razem w okresie ostatniego nag\u0142ego wzrostu sprzeda\u017cy samochod\u00f3w naszej produkcji, mamy nadziej\u0119, \u017ce wsp\u00f3lnie uda nam si\u0119 powtorzy\u0107 t\u0105 sytuacj\u0119 &#8211; stwierdzi\u0142 Peter Butterfield, dyrektor generalny Kia Motors America. <\/P><br \/>\n<P>Jest to kolejne tego typu rozstrzygni\u0119cie wewn\u0105trz struktury koncernu. W wyniku zwyci\u0119stwa w przetargu&nbsp;obs\u0142ug\u0105 bud\u017cetu reklamowego firmy w Wielkiej Brytanii zajmie si\u0119 agencja Mustoes, r\u00f3nie\u017c wsp\u00f3\u0142pracuj\u0105ca wcze\u015bniej z Kia Motors.<\/P><br \/>\n<P>Z danych firmy analitycznej Nielsen Monitor-Plus wynika, \u017ce ameryka\u0144ski oddzia\u0142 koncernu Kia przeznacza rocznie na reklam\u0119 w mediach oko\u0142o 250 mln dolar\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Kia Motors America ponownie powierzy\u0142a agencji Davidandgoliath obs\u0142ug\u0119 bud\u017cetu reklamowego firmy. Warto\u015b\u0107 zlecenia szacuje si\u0119 na kwot\u0119 270 mln dolar\u00f3w. Podobne rozstrzygni\u0119cie mia\u0142o miejsce w Wlk. Brytanii.","protected":false},"author":1,"featured_media":98200,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-98199","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=98199"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/98199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/98200"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=98199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=98199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=98199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}