{"id":97924,"date":"2005-01-06T06:00:00","date_gmt":"2005-01-06T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/arrs-effectica-dla-purmo\/"},"modified":"2005-01-06T06:00:00","modified_gmt":"2005-01-06T05:00:00","slug":"arrs-effectica-dla-purmo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/arrs-effectica-dla-purmo.html","title":{"rendered":"ARRS Effectica dla Purmo"},"content":{"rendered":"<p><P>Rettig Heating po rocznej przerwie powierzy\u0142&nbsp; kompleksow\u0105 obs\u0142ug\u0119 marki Purmo.<BR>&nbsp; <BR>ARRS Effectica &#8211; nieprzerwanie od czterech lat pod kierownictwem Grzegorza Emanowicza (marketing services director) prowadzi r\u00f3wnie\u017c program promocyjno &#8211; motywacyjny &#8222;Purmo Ekspert&#8221; &#8211; najwi\u0119kszy program tego typu w bran\u017cy. Celem nowej kampanii jest umocnienie marki Purmo jako lidera&nbsp; rynku, kt\u00f3rego produkty: grzejniki p\u0142ytowe, grzejniki \u0142azienkowe i systemy ogrzewania pod\u0142ogowego ze wzgl\u0119du na swoje walory techniczne i estetyczne s\u0105 najcz\u0119\u015bciej polecane przez bran\u017cowych ekspert\u00f3w: instalator\u00f3w, projektant\u00f3w, architekt\u00f3w wn\u0119trz i sprzedawc\u00f3w. <\/P><br \/>\n<P>Stworzony przez zesp\u00f3\u0142 kreatywny ARRS Effectica w sk\u0142adzie Miros\u0142aw Bogus\u0142awski (creative director), Norbert P\u0119cherski (copywriter) oraz Krzysztof Cichocki (art director) \u0142atwo rozpoznawalny layout, jest powrotem do kolorystyki charakterystycznej od lat dla marki Purmo. Kampania obejmuje media og\u00f3lnopolskie oraz pisma bran\u017cowe. <\/P><br \/>\n<P>Za planowanie i zakup medi\u00f3w odpowiada Justyna Szafran &#8211; Dziewi\u0119cka ( media director), nad ca\u0142o\u015bci\u0105 projektu czuwa Marta Heinze &#8211; Oko\u0144ska, client service director.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Eksperci polecaj\u0105 Purmo &#8211; to has\u0142o nowej kampanii reklamowej europejskiego i polskiego lidera grzejnik\u00f3w. Kampani\u0119 opracowa\u0142a wroc\u0142awska agencja ARRS Effectica, kt\u00f3rej koncern &#8230;","protected":false},"author":1,"featured_media":97925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-97924","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=97924"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/97925"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=97924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=97924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=97924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}