{"id":97908,"date":"2005-01-06T06:00:00","date_gmt":"2005-01-06T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/promocja-frito-lay\/"},"modified":"2005-01-06T06:00:00","modified_gmt":"2005-01-06T05:00:00","slug":"promocja-frito-lay","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/promocja-frito-lay.html","title":{"rendered":"Promocja Frito-Lay"},"content":{"rendered":"<p><P>promocji w zakresie obs\u0142ugi logistycznej i raportowania wydawania nagr\u00f3d promocyjnych w postaci TV misek Lay&#8217;s. Centra redempcyjne stworzone zosta\u0142y w 250 salonach prasowych InMedio i Relay zlokalizowanych we wszystkich wi\u0119kszych miastach Polski, w w\u0119z\u0142ach komunikacyjnych oraz du\u017cych galeriach handlowych, gdzie klienci robi\u0105 cotygodniowe zakupy. <\/P><br \/>\n<P>Promocja&nbsp; stanowi&nbsp; cz\u0119\u015b\u0107 programu budowania konsumpcji Lay&#8217;s przed telewizorem, w ramach kt\u00f3rego nast\u0105pi\u0142 r\u00f3wnie\u017c relaunch opakowa\u0144 Lay&#8217;s 170g pod nazw\u0105 Lay&#8217;s TV Paka &#8211; chipsy dla prawdziwych &#8222;telemaniak\u00f3w&#8221;.<\/P><br \/>\n<P>Kreacj\u0119 promocji przygotowa\u0142a agencja NoS BBDO. Promocja potrwa do 1 czerwca 2005, wsparta jest przez reklam\u0119 telewizyjn\u0105 oraz materia\u0142y POS. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &quot;Lay&#8217;s &#8211; Chrupanie przy ekranie&quot;, 1 stycznia 2005 roku rozpocz\u0119\u0142a si\u0119 loteria promocyjna organizowana przez Frito-Lay Poland. Agencja IQ Marketing odpowiedzialna jest za realizacj\u0119 &#8230;","protected":false},"author":1,"featured_media":97909,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-97908","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=97908"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/97909"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=97908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=97908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=97908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}