{"id":97901,"date":"2005-01-06T07:21:46","date_gmt":"2005-01-06T06:21:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/badanie-outdooru\/"},"modified":"2005-01-06T07:21:46","modified_gmt":"2005-01-06T06:21:46","slug":"badanie-outdooru","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/badanie-outdooru.html","title":{"rendered":"Badanie outdooru"},"content":{"rendered":"<p>Badaniem obj\u0119te zosta\u0142y kampanie piwa D\u0119bowe Mocne, Euro RTV AGD, Gazety Wyborczej, KitKata, Era &#8211; Sony\/Ericsson, \u015awiata Idei, House, Samsunga, Avanti i Millennium.<\/p>\n<p><a href=\"http:\/\/pub.medialink.pl\/medialink\/outdoor-badanie.pdf\" target=\"_blank\" rel=\"noopener\">Outdoor Research &#8211; pe\u0142ny raport do \u015bci\u0105gni\u0119cia w wersji PDF<\/a><\/p>\n<p>&#8211; Podj\u0119li\u015bmy decyzj\u0119 o sfinansowaniu tego badania, bo byli\u015bmy bardzo ciekawi, jak polscy reklamodawcy docieraj\u0105 poprzez reklam\u0119 zewn\u0119trzn\u0105 do swoich grup celowych. Teraz po raz pierwszy mamy twarde dane na ten temat, pozwalaj\u0105ce w jednym badaniu por\u00f3wna\u0107 10 najwi\u0119kszych kampanii pod k\u0105tem zapami\u0119tania, oceny kreacji czy intencji zakupowej. Outdoor wci\u0105\u017c jest medium stosunkowo s\u0142abo zbadanym, a my cieszymy si\u0119, \u017ce mo\u017cemy wzbogaci\u0107 wiedz\u0119 rynku na ten temat &#8211; m\u00f3wi Krzysztof Modzelewski, prezes Outdoor Research.<\/p>\n","protected":false},"excerpt":{"rendered":"Outdoor Research przeprowadzi\u0142 badanie zapami\u0119tania 10 najwi\u0119kszych kampanii reklamowych prowadzonych w pa\u017adzierniku 2004 roku. Najlepiej zapami\u0119tan\u0105 kampani\u0105 reklamow\u0105 na no\u015bnikach zewn\u0119trznych okaza\u0142 si\u0119 \u015awiat Idei.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-97901","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=97901"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97901\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=97901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=97901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=97901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}