{"id":9785,"date":"2011-12-22T14:37:42","date_gmt":"2011-12-22T13:37:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/focus-advantage-swiatecznie-dla-finlandii\/"},"modified":"2011-12-22T14:37:42","modified_gmt":"2011-12-22T13:37:42","slug":"focus-advantage-swiatecznie-dla-finlandii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/focus-advantage-swiatecznie-dla-finlandii.html","title":{"rendered":"Focus Advantage \u015bwi\u0105tecznie dla Finlandii"},"content":{"rendered":"<p>Has\u0142o kampanii &#8222;Wyj\u0105tkowy czas w wyj\u0105tkowej oprawie. Redesign your Christmas&#8221; zosta\u0142o zobrazowane symbolem fi\u0144sko\u015bci i \u015bwi\u0105t &#8211; reniferami w do\u015b\u0107 nietypowej oprawie w\u0142a\u015bnie, dzi\u0119ki czemu powsta\u0142 wyj\u0105tkowy \u015bwi\u0105teczny motyw \u0142\u0105cz\u0105cy warto\u015bci marki z subtelnym poczuciem humoru.<\/p>\n<p>Opr&oacute;cz pakietu standardowych materia\u0142&oacute;w POS na czas kampanii w wybranych sklepach zainstalowano niestandardowe no\u015bniki premium, takie jak sekwencyjnie \u015bwiec\u0105ce shelfstoppery oraz pod\u015bwietlane wystawki z mechanizmem wzbudzaj\u0105cym efekt  fi\u0144skiej zamieci \u015bnie\u017cnej. Z pocz\u0105tkiem roku, w czasie akcji zimowych marki, komunikacja zostanie r&oacute;wnie\u017c implementowana w kanale on-trade.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Focus Advantage wygra\u0142a globalny przetarg, rozpisany pomi\u0119dzy wsp&oacute;\u0142pracuj\u0105cymi z Brown-Forman agencjami, na \u015bwi\u0105teczn\u0105 komunikacj\u0119 marki Finlandia Vodka w 2011 roku.","protected":false},"author":1,"featured_media":9786,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[795],"class_list":{"0":"post-9785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-focus-advantage","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=9785"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/9786"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=9785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=9785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=9785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}