{"id":9779,"date":"2011-12-22T16:14:43","date_gmt":"2011-12-22T15:14:43","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/grey-group-tworca-kampanii-play-z-udzialem-jurka-owsiaka\/"},"modified":"2011-12-22T16:14:43","modified_gmt":"2011-12-22T15:14:43","slug":"grey-group-tworca-kampanii-play-z-udzialem-jurka-owsiaka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/grey-group-tworca-kampanii-play-z-udzialem-jurka-owsiaka.html","title":{"rendered":"Grey Group tw\u00f3rc\u0105 kampanii Play z udzia\u0142em Jurka Owsiaka"},"content":{"rendered":"<p>Play po raz pierwszy staje si\u0119 jednym z g\u0142&oacute;wnych partner&oacute;w Wielkiej Orkiestry \u015awi\u0105tecznej Pomocy. Operator wesprze organizacj\u0119 XX Fina\u0142u, kt&oacute;ry odb\u0119dzie si\u0119 8 stycznia 2012. Od 15 grudnia Play wprowadzi\u0142 tak\u017ce specjalnie dedykowan\u0105 us\u0142ug\u0119 &#8211; do\u0142adowuj\u0105c konto w wybranych ofertach Play na Kart\u0119 mo\u017cna wesprze\u0107 Fundacj\u0119 Wielka Orkiestra \u015awi\u0105tecznej Pomocy.<\/p>\n<p>Ide\u0105 spotu reklamowego Play jest pokazanie si\u0142y wzajemnej komunikacji oraz mocy prawdziwych emocji, kt&oacute;re ka\u017cdego roku towarzysz\u0105 fina\u0142owi Orkiestry. Bohaterami spotu s\u0105 r&oacute;\u017cni, cz\u0119sto odmienni od siebie ludzie, kt&oacute;rych \u0142\u0105czy wsp&oacute;lny cel. Mamy wi\u0119c grup\u0119 m\u0142odych przyjaci&oacute;\u0142, polo bikers&oacute;w, harleyowc&oacute;w oraz zakonnice. Nocna podr&oacute;\u017c ulicami Warszawy prowadzi do wielkiego fina\u0142u z udzia\u0142em Jurka Owsiaka.<\/p>\n<p>Rozszerzona kampania towarzysz\u0105ca wprowadzeniu us\u0142ugi Play dedykowanej WO\u015aP wystartuje 08.01.2012. i b\u0119dzie obejmowa\u0142a media takie jak TV, outdoor, prasa, internet.<\/p>\n<p>Re\u017cyserem spotu reklamowego by\u0142 Angel Gracia, ze strony Grey Group za tworzenie kreacji odpowiadali dyrektorzy kreatywni Katarzyna So\u015bnierz i Grzegorz Waliczek.<\/p>\n","protected":false},"excerpt":{"rendered":"24 grudnia do emisji trafi spot wizerunkowy Play autorstwa Grey Group z udzia\u0142em Jurka Owsiaka.","protected":false},"author":1,"featured_media":9780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[66],"class_list":{"0":"post-9779","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-grey","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=9779"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/9780"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=9779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=9779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=9779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}