{"id":97618,"date":"2005-01-17T06:00:00","date_gmt":"2005-01-17T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kolejny-przetarg-samsunga\/"},"modified":"2005-01-17T06:00:00","modified_gmt":"2005-01-17T05:00:00","slug":"kolejny-przetarg-samsunga","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kolejny-przetarg-samsunga.html","title":{"rendered":"Kolejny przetarg Samsunga"},"content":{"rendered":"<p><P>Nie podano do publicznej wiadomo\u015bci warto\u015bci rachunku.<\/P><br \/>\n<P>Z nieoficjalnych informacji wynika, \u017ce udzia\u0142 w przetargu zapowiedzia\u0142y agencje reprezentuj\u0105ce holdingi WPP Group, Interpublic Group i Publicis Groupe. Przedstawiciele po\u0142udniowokorea\u0144skiego koncernu odm\u00f3wili podania nazw agencji, kt\u00f3re wezm\u0105 udzia\u0142 w konkursie. <\/P><br \/>\n<P>Niespe\u0142na dwa miesi\u0105ce temu Samsung rozstrzygn\u0105\u0142 inny przetarg, kt\u00f3rego stawk\u0105 by\u0142 globalny bud\u017cet medialny firmy. Warte 200 mln dolar\u00f3w zlecenie przej\u0119\u0142y agencje wchodz\u0105ce w sk\u0142ad WPP Group. J. Walter Thompson b\u0119dzie kierowa\u0107 obs\u0142ug\u0105 bud\u017cetu. Berlin Cameron\/Red Cell zosta\u0142a wybrana g\u0142\u00f3wn\u0105 agencj\u0105 kreatywn\u0105. Obowi\u0105zki planowania i zakupu medi\u00f3w powierzono sieci Group M.<BR><BR>W ubieg\u0142ym roku koncern Samsung zarobi\u0142 na sprzeda\u017cy swoich produkt\u00f3w ponad 10 mld dolar\u00f3w. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Samsung potwierdzi\u0142 rozpocz\u0119cie przetargu maj\u0105cego wy\u0142oni\u0107 agencj\u0119 odpowiedzialn\u0105 za europejsk\u0105 cz\u0119\u015b\u0107 bud\u017cetu reklamowego firmy. Zlecenie obejmuje realizacj\u0119 kampanii promocyjnych telefon\u00f3w kom\u00f3rkowych i zwi\u0105zanych z nimi produkt\u00f3w,&#8230;","protected":false},"author":1,"featured_media":97619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-97618","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=97618"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/97619"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=97618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=97618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=97618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}