{"id":97536,"date":"2005-01-19T08:55:14","date_gmt":"2005-01-19T07:55:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/telewizyjna-kampania-beko\/"},"modified":"2005-01-19T08:55:14","modified_gmt":"2005-01-19T07:55:14","slug":"telewizyjna-kampania-beko","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/telewizyjna-kampania-beko.html","title":{"rendered":"Telewizyjna kampania Beko"},"content":{"rendered":"<p>Kolejne dwa etapy kampanii planowane s\u0105 na wiosn\u0119 i jesie\u0144.<\/p>\n<p>30-, 15- i 5- sekundowe filmy reklamowe pokazuj\u0105 nowoczesn\u0105 kuchni\u0119 i zadowolon\u0105 pani\u0105 domu, kt\u00f3ra z prawdziw\u0105 przyjemno\u015bci\u0105 i \u0142atwo\u015bci\u0105 uruchamia otaczaj\u0105ce j\u0105 sprz\u0119ty marki Beko: piekarnik, lod\u00f3wk\u0119, zmywark\u0119 do naczy\u0144 i pralk\u0119.<\/p>\n<p>Celem obecnej kampanii wizerunkowej jest wzmocnienie w\u015br\u00f3d konsument\u00f3w znajomo\u015bci marki Beko oraz podkre\u015blenie, i\u017c jest to sprz\u0119t \u0142atwy w obs\u0142udze i funkcjonalny. G\u0142\u00f3wnym przes\u0142aniem kampanii jest to, i\u017c Beko czyni \u017cycie \u0142atwiejszym oferuj\u0105c klientom sprz\u0119t posiadaj\u0105cy dok\u0142adnie takie funkcje, jakich konsument potrzebuje.<\/p>\n<p>Kampania adresowana jest do kobiet w wieku 25 &#8211; 49, z klasy \u015bredniej i ni\u017cszej, o \u015brednich i ni\u017cszych dochodach. Zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy OMD Media Direction. Kampanii towarzyszy\u0107 b\u0119d\u0105 r\u00f3wnie\u017c inne dzia\u0142ania marketingowe, takie jak dzia\u0142ania PR<br \/>\ni promocje w sklepach.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod koniec grudnia ruszy\u0142a pierwsza telewizyjna kampania wizerunkowa sprz\u0119tu AGD marki Beko. Pierwszy etap kampanii, kt\u00f3ra potrwa do 9 lutego 2005, obejmie nast\u0119puj\u0105ce stacje telewizyjne: TVP 1, TVP 2, TVP 3, Polsat, TV 4, i TVN 7.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-97536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=97536"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97536\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=97536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=97536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=97536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}