{"id":97382,"date":"2005-01-24T08:47:52","date_gmt":"2005-01-24T07:47:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wyzsze-ceny-reklam-w-tvn\/"},"modified":"2005-01-24T08:47:52","modified_gmt":"2005-01-24T07:47:52","slug":"wyzsze-ceny-reklam-w-tvn","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/wyzsze-ceny-reklam-w-tvn.html","title":{"rendered":"Wy\u017csze ceny reklam w TVN"},"content":{"rendered":"<p>O podwy\u017ckach reklam, kt\u00f3re by\u0142y niskie m.in. z powodu zbyt wysokich rabat\u00f3w stosowanych przez TVP, zacz\u0119\u0142o m\u00f3wi\u0107 si\u0119 jeszcze w zesz\u0142ym roku. Zdaniem dom\u00f3w mediowych, podwy\u017cka by\u0142a jednak niewielka. Najbardziej o zmianie cen m\u00f3wi si\u0119 w TVN.<\/p>\n<p>W 2003 roku, wed\u0142ug danych AGB Polska, TVN zarobi\u0142 na reklamach 1,7 mld z\u0142otych. S\u0105 to jednak wy\u0142\u0105cznie dane cennikowe. W rzeczywisto\u015bci stacja zarobi\u0142a 527 mln z\u0142otych.<\/p>\n","protected":false},"excerpt":{"rendered":"Jeszcze kilka miesi\u0119cy koszt dotarcia do widza z przekazem reklamowym by\u0142 w polskiej telewizji jednym z najta\u0144szych w Europie. Teraz zaczyna si\u0119 to zmienia\u0107, a nadawcy \u0142api\u0105 oddech. Na kolejne podwy\u017cki reklamowe w swoim cenniku zdecydowa\u0142 si\u0119 TVN.","protected":false},"author":1,"featured_media":97383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-97382","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=97382"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/97383"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=97382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=97382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=97382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}