{"id":97362,"date":"2005-01-24T17:51:16","date_gmt":"2005-01-24T16:51:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-simplus-team-dziewczyna\/"},"modified":"2005-01-24T17:51:16","modified_gmt":"2005-01-24T16:51:16","slug":"kampania-simplus-team-dziewczyna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-simplus-team-dziewczyna.html","title":{"rendered":"Kampania Simplus Team Dziewczyna"},"content":{"rendered":"<p>Celem kampanii Simplus Team jest przedstawienie najlepszej oferty na rynku telefon\u00f3w kom\u00f3rkowych na kart\u0119: 39 gr z VAT za minut\u0119 do 7 Swojak\u00f3w, a do pozosta\u0142ych jedynie 78 gr z VAT. Pomys\u0142 kreatywny oparty jest na scenie z uniwersyteckiego korytarza, kt\u00f3rym pod\u0105\u017ca atrakcyjna dziewczyna. Na plecach widzimy napis: &#8222;78 gr dla wszystkich&#8221;. Nast\u0119pnie kamera pokazuje dziewczyn\u0119 z przodu, gdzie na obfitym biu\u015bcie dostrzegamy napis &#8222;39 gr dla Swojak\u00f3w&#8221;. Dziewczyna jest uosobieniem oferty, a ca\u0142y korytarz patrzy na ni\u0105 z podziwem. Przekaz jest dodatkowo wzmocniony komentarzem lektora: Najlepsze warunki!<\/p>\n<p>Kampania potrwa do ko\u0144ca lutego. Planowaniem i zakupem medi\u00f3w zajmuje si\u0119 McCann Ericsson.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Euro RSCG Warsaw przygotowa\u0142a najnowsz\u0105 kampani\u0119 multimedialn\u0105 w telewizji, radiu, prasie, Internecie, oraz na materia\u0142ach BTL w miejscach sprzeda\u017cy dla marki Simplus Team.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-97362","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=97362"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97362\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=97362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=97362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=97362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}