{"id":97150,"date":"2005-01-31T06:00:00","date_gmt":"2005-01-31T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/srebrne-zlote-orly\/"},"modified":"2005-01-31T06:00:00","modified_gmt":"2005-01-31T05:00:00","slug":"srebrne-zlote-orly","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/srebrne-zlote-orly.html","title":{"rendered":"Srebrne Z\u0142ote Or\u0142y"},"content":{"rendered":"<p><P>Oznacza to, \u017ce Z\u0142ote Or\u0142y uznane zosta\u0142y za najlepszy konkurs reklamowy, w kt\u00f3rym nagrody przyznaje si\u0119 wy\u0142\u0105cznie uznaniowo, a nie za pomoc\u0105 bada\u0144 skuteczno\u015bci. <\/P><br \/>\n<P>Respondenci odpowiadali na pytanie, &#8211; kt\u00f3re z konkurs\u00f3w bran\u017cowych uwa\u017casz za najbardziej presti\u017cowe? Nale\u017ca\u0142o przy tym wymieni\u0107 pi\u0119\u0107 dowolnych przyk\u0142ad\u00f3w spo\u015br\u00f3d wielu takich konkurs\u00f3w z dziedzin marketingu, reklamy, medi\u00f3w. Badanie wykaza\u0142o tak\u017ce jak s\u0105 one postrzegane. <\/P><br \/>\n<P>Zdaniem 31 procent os\u00f3b, nagroda w konkursie bran\u017cowym to tylko nagroda presti\u017cowa i nie przek\u0142ada si\u0119 na og\u00f3ln\u0105 ocen\u0119 firmy przez rynek, ale dla 56 procent os\u00f3b zwyci\u0119stwo w konkursie bran\u017cowym jest raczej wa\u017cne, a dla 20 procent bardzo wa\u017cne.<\/P><br \/>\n<P>Pomys\u0142odawc\u0105 i zleceniodawc\u0105 badania BriefIndex jest Magazyn Marketingu i Sprzeda\u017cy Brief.&nbsp; <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Festiwal Reklamy Z\u0142ote Or\u0142y zaj\u0105\u0142 drugie miejsce w rankingu konkurs\u00f3w bran\u017cowych opracowanym w ramach styczniowych bada\u0144 BriefIndexu. Wyprzedzi\u0142 go jedynie konkurs efektywno\u015bci reklamy EFFIE.","protected":false},"author":1,"featured_media":97151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-97150","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=97150"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/97150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/97151"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=97150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=97150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=97150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}