{"id":96939,"date":"2005-02-03T06:00:00","date_gmt":"2005-02-03T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tarczyn-bez-zmian\/"},"modified":"2005-02-03T06:00:00","modified_gmt":"2005-02-03T05:00:00","slug":"tarczyn-bez-zmian","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tarczyn-bez-zmian.html","title":{"rendered":"Tarczyn bez zmian"},"content":{"rendered":"<p><P>Kampania Tarczyna wystartowa\u0142a 2 lutego w sze\u015bciu og\u00f3lnopolskich stacjach telewizyjnych (TVP1, TVP2, TVN, Polsat, TV4, TVN7) oraz pi\u0119ciu kana\u0142ach tematycznych. Jej celem jest wzmocnienie wizerunku marki.<\/P><br \/>\n<P>30-sekundowy spot, przygotowany przez agencj\u0119 Red8, komunikuje niezmienn\u0105 od lat jako\u015b\u0107 i smak Tarczyna. Has\u0142o: &#8222;bez zmian&#8221; buduje zaufanie. Soki i nektary Tarczyna w por\u0119cznej, ma\u0142ej butelce towarzysz\u0105 m\u0142odym i starszym bohaterom spotu w codziennych sytuacjach.<\/P><br \/>\n<P>Tarczyn to druga marka w Polsce w kategorii sok\u00f3w, napoj\u00f3w i nektar\u00f3w owocowych w opakowaniach szklanych. W minionym roku zanotowa\u0142a&nbsp; 36 proc. wzrost warto\u015bci sprzeda\u017cy w stosunku do roku 2003. W grudniu 2004 r. udzia\u0142y rynkowe Tarczyna w&nbsp;tej kategorii wynosi\u0142y 16,3 proc. (AC Nielsen, warto\u015bciowo). <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Marka Tarczyn, znajduj\u0105ca si\u0119 w portfolio Agros Nova Sp. z o.o., po ponad rocznej przerwie przypomina si\u0119 polskim telewidzom nowym spotem reklamowym: &quot;Bez zmian&quot;.","protected":false},"author":1,"featured_media":96940,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-96939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=96939"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/96940"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=96939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=96939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=96939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}