{"id":96915,"date":"2005-02-04T06:00:00","date_gmt":"2005-02-04T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-metropolitan-college\/"},"modified":"2005-02-04T06:00:00","modified_gmt":"2005-02-04T05:00:00","slug":"kampania-metropolitan-college","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/ludzie\/awanse\/kampania-metropolitan-college.html","title":{"rendered":"Kampania Metropolitan College"},"content":{"rendered":"<p><P>W dzia\u0142aniach marketingowych prowadzonych dotychczas w segmencie szk\u00f3\u0142 j\u0119zykowych wykorzystywano g\u0142\u00f3wnie klasyczne rozwi\u0105zania taktyczne, stosowane przez&nbsp;wi\u0119kszo\u015b\u0107 tego typu firm us\u0142ugowych. Metropolitan College zdecydowa\u0142 si\u0119 z\u0142ama\u0107 obowi\u0105zuj\u0105cy od lat w kategorii schemat.&nbsp;&nbsp; <BR><BR>&#8211; Poniewa\u017c celem kampanii jest silne wyr\u00f3\u017cnienie produktu, Agencja zdecydowa\u0142a si\u0119 na prze\u0142amanie obowi\u0105zuj\u0105cej konwencji marketingowej poprzez siln\u0105, bezkompromisow\u0105 drog\u0119 kreacyjn\u0105&nbsp;&#8211; powiedzia\u0142 Rafa\u0142 Maci\u0105g, Creative Director w Agencji Reklamowej DREAM TEAM, kt\u00f3ra przygotowa\u0142a kampani\u0119 dla Metropolitan College. <BR><BR>To pierwsza na tak szerok\u0105 skal\u0119 kampania prowadzona przez Metropolitan College, kt\u00f3ra korzysta w spos\u00f3b zintegrowany z medi\u00f3w oraz narz\u0119dzi ATL, BTL oraz PR. Kampania rozpocz\u0119\u0142a si\u0119 1 lutego i&nbsp;b\u0119dzie trwa\u0142a&nbsp;do po\u0142owy marca. Wykorzystane zostan\u0105&nbsp;billboardy &#8222;Metromedia&#8221;, prasa oraz kierunkowe narz\u0119dzia reklamy bezpo\u015bredniej.<BR><BR>Strategi\u0119 oraz kreacj\u0119 przygotowa\u0142 zesp\u00f3\u0142 Agencji DREAM TEAM w sk\u0142adzie: Karolina Woyciechowska &#8211; Strategic Director, Rafa\u0142 Maci\u0105g&nbsp;&#8211; Creative Director, Rafa\u0142 Micha\u0142ek-Czerepak oraz Joanna Malik &#8211;-Art Directors. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Metropolitan College &#8211; szko\u0142a j\u0119zykowa z ponad 10 letni\u0105 tradycj\u0105 na rynku, specjalizuj\u0105ca si\u0119 w nauce j\u0119zyka angielskiego w odwa\u017cny spos\u00f3b buduje wizerunek Szko\u0142y z Klimatem.","protected":false},"author":1,"featured_media":96916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9678],"tags":[],"class_list":{"0":"post-96915","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-awanse","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=96915"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/96916"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=96915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=96915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=96915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}