{"id":96392,"date":"2005-02-18T06:00:00","date_gmt":"2005-02-18T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-delecty\/"},"modified":"2005-02-18T06:00:00","modified_gmt":"2005-02-18T05:00:00","slug":"nowa-kampania-delecty","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-delecty.html","title":{"rendered":"Nowa kampania Delecty"},"content":{"rendered":"<p><P>z nowym pozycjonowaniem marki.<\/P><br \/>\n<P>Dzia\u0142ania reklamowe obejm\u0105 emisj\u0119 15 i 30 sekundowych spot\u00f3w w wybranych stacjach telewizyjnych (tj. TVP, Polsat, TVN, TV4, TVN7, TVP3, Tele5), wspart\u0105&nbsp; dzia\u0142aniami niestandardowymi na \u0142amach prasy kobiecej (Naj, Moje Gotowanie, Pani Domu, Przyjaci\u00f3\u0142ka &#8211; sponsoring rubryk kulinarnych i przepis\u00f3w, inserty produktowe) i handlowej.<\/P><br \/>\n<P>Celem kampanii, kt\u00f3ra potrwa do 27 marca br. jest rozpocz\u0119cie procesu budowy&nbsp; nowego wizerunku dla marki Delecta jako marki rodzinnej, oraz wzrost \u015bwiadomo\u015bci marki w\u015br\u00f3d konsument\u00f3w. Grup\u0119 docelow\u0105 stanowi\u0105 kobiety w wieku 25-45 lat, lubi\u0105ce piec, otwarte dla nowo\u015bci, dla kt\u00f3rych kluczow\u0105 warto\u015bci\u0105 w \u017cyciu jest rodzina.<\/P><br \/>\n<P>Kreacj\u0119 przygotowa\u0142a agencja reklamowa Red8, a zakup medi\u00f3w powierzono domowi mediowemu Starcom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"14 lutego br. rozpocz\u0119\u0142a si\u0119 intensywna kampania reklamowa ciast w proszku marki Delecta z linii &quot;Du\u017ca Blacha&quot;. Jest to pierwszy etap kampanii wizerunkowej pod has\u0142em &quot;Delecta, cieszmy si\u0119 sob\u0105!&quot;, zwi\u0105zanej&#8230;","protected":false},"author":1,"featured_media":96393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-96392","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=96392"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/96393"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=96392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=96392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=96392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}