{"id":9629,"date":"2012-01-02T11:42:38","date_gmt":"2012-01-02T10:42:38","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/majewski-tanczy-w-nowej-kampanii-pko-bp-wideo\/"},"modified":"2012-01-02T11:42:38","modified_gmt":"2012-01-02T10:42:38","slug":"majewski-tanczy-w-nowej-kampanii-pko-bp-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/majewski-tanczy-w-nowej-kampanii-pko-bp-wideo.html","title":{"rendered":"Majewski ta\u0144czy w nowej kampanii PKO BP (wideo)"},"content":{"rendered":"<p>Sylwestrowo-noworoczne spoty maj\u0105 na celu promocj\u0119 banku jako najwi\u0119kszej instytucji finansowej na gie\u0142dzie o istotnym wp\u0142ywie na rozw&oacute;j polskiej gospodarki.<\/p>\n<p>W kolejnej ods\u0142onie kampanii PKO Bank Polski b\u0119dzie ponadto przedstawiony jako lider bankowo\u015bci elektronicznej, maj\u0105cy najwi\u0119ksz\u0105 liczb\u0119 rachunk&oacute;w z dost\u0119pem internetowym. Wed\u0142ug stanu na koniec listopada 2011 roku liczba rachunk&oacute;w z dost\u0119pem do serwis&oacute;w iPKO i iPKO Biznes przekroczy\u0142a 4,5 miliona. Dodatkowo przekaz b\u0119dzie wsparty informacj\u0105 o nagrodzie The Banker &#8222;Bank of the Year in Poland&#8221;.<\/p>\n<p>Reklama jest emitowana w g\u0142&oacute;wnych stacjach telewizyjnych (TVP, Polsat, TVN) oraz w ponad 30 kana\u0142ach tematycznych. Dodatkowo b\u0119dzie je mo\u017cna obejrze\u0107 w internecie na kanale PKO Banku Polskiego w serwisie YouTube oraz na profilu banku na Facebooku.<\/p>\n<p>Za kreacje spotu odpowiada agencja DDB. Media do kampanii zaplanowa\u0142 i zakupi\u0142 Universal McCann i Value Media.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa ods\u0142ona kampanii reklamowej z udzia\u0142em Szymona Majewskiego.","protected":false},"author":1,"featured_media":9630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[59,200,691],"class_list":{"0":"post-9629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pko-bp","9":"tag-reklama","10":"tag-szymon-majewski","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=9629"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/9630"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=9629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=9629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=9629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}