{"id":9625,"date":"2012-01-02T12:09:39","date_gmt":"2012-01-02T11:09:39","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/druga-odslona-kampanii-wizerunkowej-marki-blue-dragon\/"},"modified":"2012-01-02T12:09:39","modified_gmt":"2012-01-02T11:09:39","slug":"druga-odslona-kampanii-wizerunkowej-marki-blue-dragon","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/druga-odslona-kampanii-wizerunkowej-marki-blue-dragon.html","title":{"rendered":"Druga ods\u0142ona kampanii wizerunkowej marki Blue Dragon"},"content":{"rendered":"<p>Celem kampanii jest wzrost \u015bwiadomo\u015bci marki oraz przybli\u017cenie konsumentom kultury Dalekiego Wschodu. Kampania obejmuj\u0105ca telewizj\u0119, kina, pras\u0119 konsumenck\u0105 oraz internet zaplanowana jest na pierwszy kwarta\u0142 2012 roku.<\/p>\n<p>W tej ods\u0142onie kampanii wykorzystany zostanie nowy spot reklamowy, kt&oacute;ry podobnie jak poprzedni ma pokazywa\u0107 kunszt i precyzj\u0119 rzemios\u0142a Dalekiego Wschodu w zestawieniu z \u0142atwo\u015bci\u0105 przygotowania potraw z u\u017cyciem sosu Blue Dragon.<\/p>\n<p>Spoty o d\u0142ugo\u015bci 20 sekund emitowane b\u0119d\u0105 w kana\u0142ach telewizyjnych: TVN, Polsat Cafe oraz w kana\u0142ach tematycznych. Po raz pierwszy spoty reklamuj\u0105ce produkty Blue Dragon b\u0119dzie mo\u017cna zobaczy\u0107 w kinach nale\u017c\u0105cych do sieci Multikino w najwi\u0119kszych miastach Polski. Dodatkowo kampania wspierana b\u0119dzie dzia\u0142aniami w prasie konsumenckiej oraz materia\u0142ami POS.<\/p>\n<p>Za planowanie i zakup telewizji odpowiada dom mediowy Zenith Optimedia Group. Wsparcie PR dla kampanii zapewnia agencja TBWA PR.<\/p>\n<p>Blue Dragon to szeroka gama produkt&oacute;w kuchni orientalnej, w kt&oacute;rej znale\u017a\u0107 mo\u017cna produkty do sushi, gotowe sosy oraz dodatki kuchni azjatyckiej.<\/p>\n","protected":false},"excerpt":{"rendered":"Z pocz\u0105tkiem stycznia rozpocz\u0119\u0142a si\u0119 druga os\u0142ona kampanii reklamowej marki Blue Dragon nale\u017c\u0105cej do AB Foods Polska.","protected":false},"author":1,"featured_media":9626,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[229],"class_list":{"0":"post-9625","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-tbwa-pr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=9625"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/9625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/9626"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=9625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=9625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=9625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}