{"id":96049,"date":"2005-03-01T06:00:00","date_gmt":"2005-03-01T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-toyoty\/"},"modified":"2005-03-01T06:00:00","modified_gmt":"2005-03-01T05:00:00","slug":"nowa-kampania-toyoty","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-toyoty.html","title":{"rendered":"Nowa kampania Toyoty"},"content":{"rendered":"<p><P>zach\u0119cenie do odwiedzenia salon\u00f3w i sprawdzenie co kryje nowa oferta Toyoty. <\/P><br \/>\n<P>Grup\u0105 docelow\u0105 kampanii s\u0105 osoby w wieku 30 &#8211; 59 lat, z dochodami \u015brednimi i powy\u017cej, zamieszka\u0142e w miastach licz\u0105cych 50 tys. i wi\u0119cej mieszka\u0144c\u00f3w. <\/P><br \/>\n<P>Wykorzystane media w kampanii reklamowej Toyoty to: TV, Prasa, Radio oraz Internet. W kampanii telewizyjnej zostan\u0105 wykorzystane: TVP1, TVP2, TVN, TV4, TVN7, TVN24, TVN Turbo, National Geographic, Discovery, Canal Plus. W ramach kampanii radiowej spoty b\u0119d\u0105 emitowane w: Radio Zet, RMF FM i Tr\u00f3jce. Dzia\u0142ania w prasie b\u0119d\u0105 mia\u0142y miejsce w dziennikach og\u00f3lnopolskich oraz tygodnikach opinii. <\/P><br \/>\n<P>Za przygotowanie kampanii odpowiada agencja Saatchi &amp; Saatchi. Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Zenithmedia. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"1 marca startuje kampania reklamowa promuj\u0105ca wizerunek marki Toyota. Dzia\u0142ania reklamowe potrwaj\u0105 co najmniej miesi\u0105c. Celem kampanii jest zainteresowanie klient\u00f3w now\u0105 ofert\u0105 Toyoty, w efekcie&#8230;","protected":false},"author":1,"featured_media":96050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-96049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=96049"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/96050"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=96049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=96049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=96049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}