{"id":96028,"date":"2005-03-01T23:11:01","date_gmt":"2005-03-01T22:11:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-reklamowa-aster\/"},"modified":"2005-03-01T23:11:01","modified_gmt":"2005-03-01T22:11:01","slug":"kampania-reklamowa-aster","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/kampania-reklamowa-aster.html","title":{"rendered":"Kampania reklamowa Aster"},"content":{"rendered":"<p>Kampania b\u0119dzie prowadzona w marcu 2005 roku i ma na celu promocj\u0119 oferty zintegrowanej oraz wsparcie sprzeda\u017cy. <\/p>\n<p>Grup\u0105 docelow\u0105 kampanii s\u0105 mieszka\u0144cy Warszawy i okolic w wieku 18 &#8211; 55 lat, z wykszta\u0142ceniem \u015brednim lub wy\u017cszym, o dochodach powy\u017cej \u015bredniej warszawskiej. <\/p>\n<p>Na kampani\u0119 sk\u0142adaj\u0105 si\u0119 wybrane dzia\u0142ania ATL: reklama w prasie (GW Sto\u0142eczna, Metro, Metropol, Fakt Warszawa, Dzie\u0144 Dobry), Internecie (w portalach internetowych &#8211; onet.pl, Portal Kultury Miejskiej, gazeta.pl, \u017bycie Warszawy). Medium wspieraj\u0105cym jest radio. Spoty reklamowe b\u0119d\u0105 emitowane w radiu Eska, PIN, Pogoda oraz 94FM. Dzia\u0142ania BTL to przede wszystkim komunikacja z abonentami za pomoc\u0105 wysy\u0142ki bezpo\u015bredniej, kana\u0142u ASTERInfo, stron Aster.pl oraz dzia\u0142ania z zakresu komunikacji z mediami.<\/p>\n<p>Kreacj\u0119 do kampanii przygotowa\u0142a agencja Marketing &#038; Communications Consultants, media zaplanowa\u0142 MediaConcept.<\/p>\n","protected":false},"excerpt":{"rendered":"Jeden kabel &#8211; trzy korzy\u015bci &#8211; pod takim has\u0142em ruszy\u0142a we wtorek kampania reklamowa Aster, jednego z najwi\u0119kszych operator\u00f3w telekomunikacyjnych w Warszawie. Sp\u00f3\u0142ka reklamuje potr\u00f3jn\u0105 us\u0142ug\u0119: telewizj\u0119 cyfrow\u0105, Internet oraz telefoni\u0119.","protected":false},"author":1,"featured_media":96029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-96028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=96028"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/96028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/96029"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=96028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=96028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=96028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}